Vishwakarma Business Review

Subhash S. Naik ¹, Y. V. Reddy ²

Affiliations
1 University of Goa, IN
2 Department of Commerce, University of Goa, IN

Abstract

The importance of the influence of the decision maker's characteristics on the export marketing performance is recognised in India, but the field has been under research in the context of Indian manufacturing sector. To this effect, the present study therefore focused on the determination of the extent of the relationship between these variables. A causal and non-contrived survey research design and paradigm triangulation design study was conducted. The findings revealed that there was a strong influence of the firm's decision maker's characteristics on its export marketing performance & decision maker's age, educational qualifications, international experience and language skills exhibited a strong influence on the firm's growth in sales, growth in profits and growth in market share.

Keywords

Decision Maker's Characteristics, Export Performance, Manufacturing Sector, Export Performance.

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Shenoy Tanvi Suresh ¹, B. G. Poornima ², Y. V. Reddy ²

Affiliations
1 Department of Commerce, Goa University, IN
2 Goa University, IN

Abstract

Every organization whether public or private, profit oriented or not, irrespective of its size and nature of business, needs adequate amount of working capital. The efficient working capital management is most crucial factor in maintaining survival, liquidity, solvency and profitability of the any business organization. A company needs sufficient finance to carry out purchase of raw materials, payment of day-to-day operational expenses and funds to meet these expenses are collectively known as working capital. An attempt has been made in this paper to find out the working capital management and its impact on liquidity and profitability of selected companies in FMCG sector in India. The sample for the study is 15 companies which are part of NSE CNX FMCG Index over the period of eleven years from 2004-05 to 2014-15. The result indicated that there is weak negative correlation between liquidity and profitability of the industry. The correlation between CR and ROA and ROCA was found to be negative while it was positive with NPM. Contrary to it, DTR and TATR was positively correlated with ROA and ROCE and they had a negative correlation with NPM. In the correlation matrix highest positive correlation is found between ROA and ROCE because both moves in same direction. Further, findings reveal that, there is no significant impact of CR, ITRand DTR on ROCE of the company.

Keywords

Liquidity, FMCG Sector, Profitability.

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