Vishwakarma Business Review

V. Karthihai Selvi ¹, J. Vimal Priyan ²

Affiliations
1 SFR College for Women, Sivakasi, IN
2 P. G Commerce, Ayya Nadar Janaki Ammal College, Sivakasi, IN

Abstract

Ithe contribution of the MSMEs in India is very much important in the economic development of a country. Marketing is a total system of business activities designed to plan, price, promote and distribute want satisfying products to target markets in order to achieve organizational objectives. A small entrepreneur should give serious thoughts on production policies. The economic progress of a small unit depends on the consumer satisfaction and, therefore, a constant vigil must be kept on the changing taste of customers, and the entrepreneur must make a rational decision about product line vis-a-vis product variable.

Keywords

MSME, Production Policies, Product Variable.

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V. Karthihai Selvi ¹, J. Vimal Priyan ²

Affiliations
1 SFR College for Women, Sivakasi, IN
2 M.G.R. College (Arts and Science), IN

Abstract

In order to foster the growth and development of MSMEs, the government tries to control particular types of business activities and prevent large firms from monopolizing industries. Government provides marketing assistance to MSMEs in various forms namely, promotional programmes, regulatory programmes, direct assistance and their level of satisfaction towards the various government schemes. The objective of the present study is to analyse the level of satisfaction of MSMEs towards the marketing assistance programmes of Government. It is found that there is no significant relationship between the categories of enterprises and the level of satisfaction towards the accessibility of assistance provided by the government. lt is also found that there is significant relationship between the categories of enterprises and the level of satisfaction towards the nature of government schemes and amount of assistance. This means that the satisfaction with reference to nature and amount of assistance of government schemes differ with the categories of enterprises. lt is to be appreciated that marketing is the primary responsibility of MSMEs and not that of the government because they are privately owned and the marketing efforts depend essentially on the initiative of the owner manager. The governments can only assist and advice on such matters as quality, product, costing, pricing, promotion and selection of distribution channels. It cannot take up ownership and management. This paper makes it clear that all the assistance programmes provided by the central and state government are utilized by more number of small and medium enterprises. The number of micro units utilizing the government programmes is very low as compared to small and medium units.

Keywords

MSME, Direct Assistance, Promotional Programmes, Regulatory Programmes and Marketing.

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V. Karthihai Selvi ¹, J. Vimal Priyan ²

Affiliations
1 SFR College for Women, Sivakasi, IN
2 Dr. M.G.R. College of Arts and Science, Hosur, IN

Abstract

The contribution of the MSMEs is very much important in the economic development of a country. Next to agriculture, the MSMEs play an important role in employment generation. MSMEs not only play crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also help in industrialization of rural and backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth and leads to inclusive growth. MSMEs are complementary to large industries as ancillary units and contribute enormously to the industrial growth of the country. Fast changing economic scenario due to globalization has thrown up various opportunities and challenges to the MSMEs. While on one hand, many opportunities are opened up for this sector to enhance productivity and look for new markets at national and international levels, it has also, on the other hand, specific obligations are imposed on it to upgrade their competencies to meet the competition from global players.

Keywords

MSME, Promotional Strategies, Personal Selling.

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V. Karthihai Selvi ¹, J. Vimal Priyan ²

Affiliations
1 SFR College for Women, Sivakasi, IN
2 M.G.R. College of Arts and Science, Hosur, IN

Abstract

This article examines women entrepreneurship in rural areas and impact of rural entrepreneurship in the economic development of rural communities. This article is a research into the concept of rural entrepreneurship given the misconception that rural areas are synonymous with agricultural food production which is far from reality in rural communities in Nigeria. The article explains the role of women entrepreneurs in their rural communities using women entrepreneurs involved in the tie and dye micro businesses in rural communities in Ogun Sate as a case study. This paper deals with the following four issues: firstly, it sets out the reasons why promoting women entrepreneurship in rural areas of Nigeria is vital to enhance economic development and survival of rural communities which is rift with rural - urban migration; secondly, it states the regulatory policies by Nigerian Government to create a conducive environment for women entrepreneurs in rural areas of Nigeria; and thirdly, it considers successes and challenges of women entrepreneurs in rural areas of Nigeria. Fourthly, this article deals with the global implications of women entrepreneurs in rural areas of Nigeria.

Keywords

Rural Entrepreneurship, Women Entrepreneurs, Naira (N), Culture, Tradition, Tribes, Rural, Urban, Micro.

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