Vishwakarma Business Review

Ashwini Talaulikar ¹, Sanjay Mali ²

Affiliations
1 Dr. D. Y. Patil Institute of Halli Management, IN
2 Dr. D. Y. Patil Institute of Halli Management & Catering Technology, Pune, IN

Abstract

Hotels are constantly trying to retain the most talented pool of human capital amongst growing competition. Hence developing the employer brand-both internal as well as external becomes crucial for the business. The rise of social media has helped most candidates do a lot of research on the hotel's employer brand value before joining it. Similarly the corporate social responsibility (CSR) initiatives used for the development of the society, environment and the employees act as medium to successfully position the employer on the labor market as well as the customer market. The CRS initiatives along with good human resource practices help retain the highly - qualified employees through positive reputation and legitimacy. This descriptive paper examines the effects CSR activities on the employer branding of five star and four star properties in and around Pune. The findings of this paper will analysis the employee facilities, the CSR initiatives and their effects on employer branding that would build good relations in the long run.

Keywords

Employer Branding, Corporate Social Responsibility (CSR), Human Resource Practices.

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