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Authors
Affiliations
1 VES's Institute of Management Studies and Research, Mumbai, IN
Source
Vishwakarma Business Review, Vol 3, No 1 (2013), Pagination: 59-71
Abstract
The main objective of the study is to compare the organizational culture of the selected companies in the BPO sector and to identify and measure the perceived organizational culture and its various dimensions. 50 responses to a 4 point scale questionnaire based on the OCTAPACE profile developed by Udai Pareek were obtained from two organizations in Mumbai. The study helps in identifying the weaker aspects of culture in terms of values and beliefs that prevails in the organization. Once the diagnosis of the culture is done to identify how much each item is valued, weaknesses can be evaluated, on the basis of the degree of correlation between various elements of the OCTAPACE profiling. This result can be used for developing and maintaining a better organizational culture to achieve the desired performance and to sustain competitive advantage in long run.
Keywords
Ethos, Organisatianal Culture, OCTAPACE, Values.
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