A Study on Perceived Importance of Use of Social Media in Education among B-School Students in Coimbatore District

The technology plays a major role in today's competitive world. Learning is continuous processes that enable anyone develop their knowledge and skill. Adopting technology has become a part of student learning process. It facilitates the faculty and students to develop better outcome. The adoption and use of technology has varied criteria and the students use it to nurture their talents in many possible ways. This study is intended to investigate the use of social media in education among the MBA students for enhancing more learning. The researchers developed structured a questionnaire and collected data. This questionnaire has about 15 variables belonging to different sets of uses of social media by a student. These variables were measured along the standard measurement scale (Five-point scale of Likert) ranging from "5" = very important to "1"= not at all important. The researchers have analysed the data by using simple descriptive analysis. The results are presented in tables and diagrams with suitable interpretations.