Sadbhavana-Research Journal of Human Development

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The objective of the present paper is to know about the customer perception about insurance plans of public and private insurance companies'. For this purpose primary data has been collected from customers of the selected insurance companies. The data include information regarding socio profile of customer, their level of income, pattern of investment and perception about various policies of selected insurance companies. This paper highlights the various insurance plans of LIC and other private companies and reasons to get these plans.

Keywords

Customer Perception, Private Companies, Insurance Plans.
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