Research Journal of Humanities and Social Sciences

Dinesh Kumar Jayswal ¹, Mona Jaiswal ¹

Affiliations
1 Department of Travel & Tourism, Govt. Women’s Polytechnic College, Jabalpur (M.P.) -482001, IN

Abstract

In India, Women are termed as "Aadhi awadi" that means the half population of India but by the data of census the current Sex Ratio of India in 2015 is 943 Females/1000 Males. At the present scenario apart from gender discriminations, women have touched the new heights of success in every sector by their capabilities so Govt. of India has made many efforts of women employment for improve their financial and social status by safe working in every sector as government and private.

Since the tourism industry contributes average of the country's GDP was 5.8 % and 8.3 % of total employment (ILO 2009). India is expected to be the second fastest growing (8.8%) nation in the world, over the period 2005-2015, tourism industry is one of the major employer of women, offers various job opportunities for independent income generating activities and seems to be a particularly important sector for women (46 % of the workforce are women) as their percentages of employment in most countries are higher than in the workforce in general (34 - 40 % are women, ILO data).

One of the service sectors is 'Tourism', the fast upcoming Service Industry on the economic scenario of the world and women are feeling as the "face" and "Brand image" of the industry. Here by this paper an attempt has been made to discuss the recent trends in tourism sector and to highlight the opportunity to work for women in this sector with special reference to India.

Keywords

Aadhi Awadi, Sex Ratio, Travel and Tourism Industry, GDP, Brand Image.

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Dinesh Kumar Jayswal ¹, Shyam Narayan Singh ²

Affiliations
1 APS University, Rewa (M.P.)-486003, IN
2 Institute of Tourism and Hotel Management, Pt. Ravishankar Shukla University, Raipur (C.G.), IN

Abstract

India is the land of cultural diversity especially Madhya Pradesh is known for forest, mountains and various tribal communities such as Kol, Gond, Bheel, and Baiga etc. The villager, tribal communities and their life style and culture are always attracts the tourists for exploring about their ethnic knowledge and tradition. Baba Adghad Nath (Lord Shiva) Temple is situated at Northern Vindhya Range near Teonthar in Rewa District (M.P.) and also considered as the oldest route to connect north India with south, where millions of people are gathered on the occasion of Pooshi Teras every year to celebrate a fair in the memory of Lord Shiva. The main attraction of fair is handicraft, local herbal medicines and display of cultural tradition of Kol Tribes. The Fair is the important meeting place of different Kol communities beside the worship of Lord Shiva. This fair contributes to promote the Rural Tourism along with the spreading of the fragrance of their cultural and socio-ecological scenarios.

Keywords

Handicraft, Rural Tourism, Fair, Socio-Ecological, Cultural Diversity.

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