Review of Professional Management- A Journal of New Delhi Institute of Management

Vikas Nath ¹, Nimit Gupta ²

Affiliations
1 Jaipuria Institute of Management A-32A, Sector 62, Noida (UP), IN
2 Jaipuria Institute of Management A-32A, Sector 62, Noida (UP) 72, IN

Abstract

The green cover is rapidly shrinking on Planet Earth. The climate is changing and varieties of environmental problems are now affecting our entire world. As globalization continues and the earth s natural processes transform local problems into international issues, few societies are being left untouched by major environmental problems. Well, today, humans have to combat many such manmade effects that have harmed the Mother Nature in many ways over the years. Alarming climatic changes, deforestation, destruction of habitat and extinction of species, rising pollution levels are only some of the current environmental issues we are faced with today. It becomes the duty of all to solve this global and substantial problem with unique and bizarre solutions. The solutions must come on broad, cultural, bioregional, even global levels, as well as on individual and local levels. The paper is a modest attempt to highlight some of the issues like sustainable development and carbon credits in specific and Environment in General.

Full Text

   

R. P. Das ¹, Vikas Nath ²

Affiliations
1 Pt Ravishankar Shukla University, Raipur, IN
2 Dept of Managment, Delhi Institute of Advanced Studies, Sector 25, Plot 6, Rohini, Delhi-110085, IN

Abstract

In the recent years because of fluctuating prices of petrol in the international nnarket, donnestic car users particularly business families, middle class families are buying diesel cars. As a result the level of suspended particulate matter and pollution in general is on the rise again. The honorable Supreme Court on July 1998 gave a ruling, which made it compulsory for all public transport vehicles to use CNG as the source of fuel which had given very good results and has lead to drastic reduction of pollution in the capital region of Delhi. This paper is a modest attempt to examine whether domestic car users are ready to switch over to this green fuel.

Full Text

   

Vikas Nath ¹, Nimit Gupta ²

Affiliations
1 Delhi Institute of Advanced Studies, Sector 25, Plot 6, Rohini, Delhi-110085, IN
2 Maharaja Agrasen Institute of Mgt Studies, Sector 22, Block 5, Rohini, Delhi-110085, IN

Abstract

Business dynamics are changing around tine globe having a substantial impact on each of the functional areas of management where all of the business activities are customer focused and driven by them. Traditional business practices are not providing desired yields as they have become outdated or common to every organization. Marketing of products and services are also witnessing a huge change. The markets as well as marketing practices and strategies are changing at a global pace, making the job of marketers more challenging and are practicing different strategies to attract and to retain customers. The main focus of marketing is to have such customers which are ready to listen, react and buy the products or services. This change has revolutionized the business world over by a new horizon in the form of permission marketing. This article provides the guidelines for permission marketing, its concept and realities. The article highlights the relevance of permission marketing in today's scenario having major focus on its working and conceptual framework.

Full Text

   

Vikas Nath ¹

Affiliations
1 Delhi Institute of Advanced Studies, G.G.S Indraprastha University, Delhi, IN

Abstract

This article is an attempt to highlight the ways by which today's organisations are trying to attract people by making false claims about environment and trying to brainwash the minds of the customers by projecting an environmentally conscious organisation. The attempt to become environmentally responsible organisation is not bad but the modes of projecting to be environmentally responsible when its activities are damaging the en viionment needs to be checked. The article is a modest attempt to highlight how organisations are advertising their products and are misleading the innocent consumers to maximise their profits.

Full Text