Review of Professional Management- A Journal of New Delhi Institute of Management

Swati Pal ¹, Soumya Chakraborty ¹

Affiliations
1 JIS College of Engineering, Centre for Management Studies JIS College Of Engineering, Kalyani, Nadia, West Bengal, IN

Abstract

The paper focuses on the behavioural aspect of undergraduate students who want to pursue higher educational especially professional courses and deals with how students perceive full time and part time courses along with course fee structures. This also shows the perception of students regarding job guarantee along with course duration. The finding in the paper gives a clear idea that job guarantee is an important factor while opting for professional courses irrespective of gender. The investigation here finds that if students were offered a professional course that would actualize their dreams, they were even willing to migrate to other cities. The paper also investigates preference order of sample students' career options in some selected sector among FMCG/CD, Retail, Manufacturing, IT, and BPO.

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Suman Kumar Dawn ¹, Swati Pal ¹

Affiliations
1 Centre for Management Studies, JIS College of Engineering, Block A, Phase -III, Kalyani, Nadia-741235, West Bengal, IN

Abstract

Supply chain management (SCM) is basically an information based process that integrates the various activities from raw material supply to manufacturing and finally the supply of finished products and services to the end customer Logistics is a process of movement of goods across the supply chain of the company. This process consists of various functions, which have to be properly managed to bring effectiveness and efficiency in the supply chain of the organisation. The major logistical functions are order processing, inventory management, warehousing, transportation, material handling and storage system and, logistical packaging. Customer service is an important element in marketing, irrespective of the product being tangible and intangible. In logistics management, customer service is the key element. Proper communication and information processing between customers and marketers is central to the supply chain philosophy. Highly satisfied customers are more loyal than less satisfied customers. In this research study a survey of customers on the air conditioning product of Voltas is used to examine the customer satisfaction due to the logistics management. Quality of packaging, improving the product delivery and maintaining a good relationship between the warehouse boys and the vehicle control managers are found to be related to customer satisfaction in logistics and supply chain management. Further to this, we have done a detailed literature review on logistics and supply chain management in customer service to supplement the authenticity of the research paper In additions to this, we have also developed a customer service driven logistics system which can be implemented in the companies for improving their business operations.

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