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John, Shibu
- Factors Affecting Utilization of Operating Rooms in a Tertiary Care Hospital
Authors
1 Department of Management, Hamdard University, IN
2 Hamdard University, IN
3 Department of Endocrinology, Diabetes and Metabolism, Christian Medical College, Vellore, TN, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 11, No 1 (2013), Pagination: 10-18Abstract
This exploratory study was conducted in multi speciality tertiary care 90 bed hospital in National Capital Region with an objective to understand the functional process of existing operation theatre complex and assessment of Operating Room (OR) utilization. Operating Rooms of any hospital requires huge investments on capital as well as manpower. Therefore, the hospital management encourages maximum utilization to ensure optimum return on investment. Typically 9-10% of the hospital revenue is spent on operating area while it generates 50-60 % of the total revenue.The study was carried for 30 days in the month of June 2012 to July 2012 in order to actually see how much time is spent on each of the different activities carried out in Operating Rooms. According to the result of the study, entire surgical procedure is divided into six main activities. In that, maximum time is spent (around 50%) on actual surgery and remaining time is for other activities like cleaning, anaesthesia, administration, anaesthesia reversal etc. The study revealed that the utilization of all the operation theatre is between 30 to 40 percent which is much below its capacity and there is a scope to improve the utilization level. Maximum utilisation is observed in the morning shift. The trend between January to June 2012 shows that except for the month of May 2012, the utilisation pattern is almost same. In the month of May 2012, there is a slight improvement in terms of utilisation of operation theatre. The study suggests that for optimum utilization, attention must be paid for the coordination of different activities within the OR as well as and other associated activities related to surgery.
- Consumer Buying Behavior for Luxury Goods with Reference to Economic Slowdown and Current Government's Budget Provision:An Empirical Study
Authors
1 Department of Management, Jamia Hamdard, Hamdard Nagar, New Delhi, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 10, No 2 (2012), Pagination: 36-46Abstract
Luxury brands have often been associated with core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but added psychological benefits such as esteem, prestige and a sense of high status that remind them and others that they belong to an exclusive group and only a select few who can afford these expensive items. Very little research has been done on consumer behavior in the luxury segments. Demand for luxury brands in India dipped to the tune of 60% in the first quarter of the 2009-10 due to economic downturn and this has economic repercussions. Therefore, it is necessary to carry out research in this field.
This paper focuses on two main influencing factors such as economic downturn and the effect of the union budget in India on Demand for Luxury Brands. Thus, it becomes important to gain insights into consumer behavior during times of duress so as to adopt appropriate marketing strategies for luxury brands in such times. The methodology of research used in the paper is descriptive statistical analysis based on data collected through questionnaire survey around Delhi and NCR region. Based on findings of the study, the paper finally developed a matrix of strategy for marketing luxury brands among Indian Consumer.
- Assessment of the Stigma Associated with the HIV among the Adolescents and Ways to Reduce the Stigma
Authors
1 Department of Health and Hospital Management, Jamia Hamdard, New Delhi, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 15, No 1 (2017), Pagination: 84-90Abstract
Stigma is a major cause of discrimination as well as exclusion affecting people's self-esteem, disrupting their family relationships and limiting their ability to socialize, denying basic facilities such as housing and jobs; it is a great hurdles for both mental well-being and effective treatment / care. Researcher finds that stigma leads to abuse of human rights. While Stigma is associated with many diseases, HIV/AIDS is one of the diseases where the person has to bear not only the symptoms / health problems but face the stigma attached to it. Such stigma can only be curbed when people have appropriate sex education/awareness about HIV at the young age and this way learn to accept HIV positive people. This research primarily aims to investigate skills and attitudes of the school teachers especially those who teach biology and are responsible for imparting relevant education to the young people about the HIV positive people. A self-structured questionnaire was administered to the biology teachers of various schools of New Delhi in the Month of April 2017. The questionnaire aims to assess awareness level of the teachers on basic knowledge of HIV. 32 samples were collected from the various schools and information was processed through SPSS version. Results were evaluated with the application of cross tabulation and chi square tests and interpreted coming to final conclusion.Keywords
Stigma, HIV/AIDS, Discrimination, Counselling, Adolescent Group, Sex Education.References
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- Charles, b., Jeyaseelan, L., Pandian, A. K., Sam, A. E., Thenmozhi, M., & Jayaseelan, V. (2012). Association between stigma, depression and quality of life of people living with HIV/AIDS (PLHA) in South India - a community based cross sectional study. BMC Public Health, June 21;12:463, 20-23. doi:10.1186/1471-2458-12-463
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- Stangl, A. L., 8i Grossman, C. I. (2013). Global Action to reduce HIV stigma and discrimination. J Int AIDS Soc. 2013; 16(3Suppl 2): 18934. doi: 10.7448/IAS. 16.3.18934
- UNAIDS. Global AIDS epidemic update 2016. Geneva: UNAIDS; 2016. Available from: http://www.unaids.org/sites/default/files/media_asset/global-AIDS-update-2016_en.pdf.
- World Health Organisation. Adolescent health research priorities: report of a technical consultation WHO. 2015 Oct. Report No.: WHO/FWC/MCA/15/07.