Review of Professional Management- A Journal of New Delhi Institute of Management

Ritika Gugnani ¹

Affiliations
1 Jaipuria Institute of Management, Noida, IN

Abstract

The research focuses on the customer equity for cellular operators in India by understanding what drives each one and to what degree. This can be used as a tool for decision making for allocation of available company resources for different marketing campaigns. Knowing the drivers and their relative weights helps managers to predict the impact of specific brand building actions on the customer equity. The focus of this research is the Customer Equity, i.e. sum of the lifetime values of the firm's customers. But as proved by many researches that the customer lifetime value is driven by consumer choices and these choices depend on certain considerations. This empirical research has focused on finding these considerations for cellular operators in India. The results will help managers to understand how consumer's perceptions are affected by these drivers and in turn can be linked to the tendency of consumers to change the cellular operators.

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Ritika Gugnani ¹, S. B. Anand ²

Affiliations
1 NDIM, IN
2 Dept. of Commerce, Kurukshetra University, IN

Abstract

In recent years, more and more Indian companies have been raising capital overseas by getting themselves listed on international stock exchanges. These efforts have been accompanied by the Indian governments drive to attract more foreign direct investment (FDI). Both factors have gone hand in hand with the realization that if Indian companies want more access to global capital markets, they will need to make their operations and financial results more transparent. In other words, they will need to improve their standards of corporate governance. The Securities and Exchange Board of India, or SEBI, which regulates India's stock markets, took a major step in this direction a year ago. It asked Indian firms above a certain size to implement Qause 49, a regulation that strengthens the role of independent directors serving on corporate boards.

While taking a deep look at the present scenario in capital market in India, the shortcomings of the present system of corporate governance in India will be explained. In this effort the emerging issues in corporate governance in India will be highlighted.

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