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Chaudhry, Rishi
- Celebrity Endorsement and TV Advertisement Believability:A Study of Multi-Brand Endorsements
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1 Maliaraja Agrasen Institute of Management & Technology, Haryana, IN
2 Institute of Management Studies & Research, MD University Campus, Rolitak, Haryana, IN
1 Maliaraja Agrasen Institute of Management & Technology, Haryana, IN
2 Institute of Management Studies & Research, MD University Campus, Rolitak, Haryana, IN