Review of Professional Management- A Journal of New Delhi Institute of Management

Hemraj Verma ¹, Pankaj Madan ²

Affiliations
1 Department of Management Studies, DIT, Dehradun, IN
2 Gurukul Kangri University, Haridwar,100, IN

Abstract

Customer perception about retail store attributes has widely been recognized as an important determinant of store choice and store patronage. Most of these studies have found a direct relationship between them. Although, a number of studies have been conducted on customer perceptions in the past but majority of these studies have been conducted in the markets of developed countries of West and Europe. And to apply those findings in Indian context without testing them would be a great folly. In this study, customer perceptions have been captured across new retail formats and different demographic characteristics of Indian customers. In total, 150 Customers visiting 11 stores belonging to formats in Dehradun region were administered a structured questionnaire through store intercept method to measure store attribute importance. The present study on store Attribute perceptions in Indian context is very much timely and of great relevance to apparel retailers in specific and to academicians in general.

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Pankaj Madan ¹, Garima Verma ², Hemraj Verma ²

Affiliations
1 Gurukul Kangri University, Haridwar Pankaj, IN
2 Dehradun Institute of Technology (DIT), Dehradun, IN

Abstract

The Tremendous advances in technology have brought in a paradigm shift in banking sector. All players in this sector are gearing up their Supply Chain Management processes for better customer acquisition and retention. E-banking has revolutionized the banking industry world wide and has turned out to be the nucleus issue of various studies all over the world.

Technology is enabling banks to provide the convenience of "anytime anywhere" banking to increasingly demanding customers. Banks are now reengineering the way in which their services can be distributed to their customers by bringing in flexibility in their "Distribution Channels". Technology such as internet banking&mobile banking are taking banks to the homes and offices with 24 hrs day accessibility. Due to this, the financial Supply Chain is undergoing a fundamental strategic change. This paper presents detailed analysis ofPublic and Private sector Banks offering products and services through E-Banking in Dehradun region. This study highlights the differences between bank results of banks with E-banking and without E-banking facility in respect of deposits, customer base and customer satisfaction.

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