Job Site Social Media Use and Employee Productivity in Agricultural Enterprises: An Institutional Analysis of the Cameroon Development Corporation

This study mirrors on job site social media use and employee productivity at the Cameroon Development Corporation (CDC), the leading agro-industrial enterprise in Cameroon. As objectives, the study estimated daily time wasted; captured employee perceptions on job site social media use effects on performance; as well as examined the nature of the relationship existing between job site social media use and employee productivity. Using convenience sampling and stratification technique, 50 employees were retained from the CDC head office Bota Limbe. The estimation techniques employed for data analysis were the Simple Product Mean for descriptive statistics and the Pearson correlation for inferential statistics. Results indicated cumulative daily time wasted amounting to 7,700 minutes, approximately 154 minutes wasted on daily basis by each of the sample employees on social media during working hours. Further, correlation results showed a correlation value of 0.585 an indication that there existed a positive correlation between job site social media use and employee productivity at CDC Bota Limbe. Though results indicated no negative effect to date, the huge hours wasted on social media by employees is a call for concern. Based on this, the study recommends that management needs to do more to promote the use of social media for corporate activities among employees while at same time monitoring to fight against corporate time wasted when employees use social media for non corporate activities during working hours.