The alarming rate of depleting limited natural resources is forcing inhabitants of the earth to find solution to the issue on a war footing. From Rio Summit to Rio+20 Summit to other brain storming sessions at regional and local level, stakeholders are striving hard to find a solution to the ecological imbalances and ways to restore environmental degradation. Are efforts at the macro-level being percolated to the bottom of the pyramid? It is essential to identify micro-level behavioural insights including psychological and socio-cultural factors that form the fabric of any society. This study aims to capture individual consciousness in accepting such practices that lead to sustainability. The paper discusses responses of the people in the city of Delhi to the strategies adopted for regulating environmental pollution due to vehicle movements. A survey was conducted on residents of Delhi to share their opinion on Odd Even Scheme, a road rationing initiated by the Government of Delhi to bring down armingly hazardous levels of pollutional. Data were evaluated with statistical techniques. The responses were mixed and indicated that constant motivation and reinforcement were needed to bring effectiveness.
However the level of social engagement due to the scheme was commendable.