The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off

Cellular phone services in India have grown by leaps and bounds since the turn of the century. Competition is stiff and companies adopt various practices to attract young customers and retain them. Significant attempt is seen in wooing the youth segment with various schemes and offers. The tendency among the service providers is to understand the mind of the youth segment. In the present exploratory study, a sketchy picture has been presented about the service providers in India, which is followed up with finding various factors affecting perception of the buyers regarding the cell phone services according to the youth of NCR. By using Gratification model and followed by factor analysis of data collected, it was concluded that personality factor, service performance, extra packages, internet facility, tariffs, coverage, value added service, are the crucial factors.
Font Size