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Chittipaka, Venkataiah
- Analyzing the Problems Faced by Fashion Retail Stores Due to Covid-19 Outbreak
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Authors
Subhodeep Mukherjee
1,
Venkataiah Chittipaka
2,
Manish Mohan Baral
3,
Sharad Chandra Srivastava
4,
Bhaswati Jana
5
Affiliations
1 Research Scholar, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, IN
2 Professor, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, IN
3 Assistant Professor, University School of Business ICP, Chandigarh University, Mohali, IN
4 Professor, Department of Industrial and Production Engineering, Guru Ghashidas Vishwavidyalaya (A Central University), Bilaspur, Chhatisgarh, IN
5 Assistant Professor, School of Management, Woxsen University, Hyderabad, Telangana, IN
1 Research Scholar, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, IN
2 Professor, GITAM Institute of Management, GITAM (Deemed to be University), Visakhapatnam, IN
3 Assistant Professor, University School of Business ICP, Chandigarh University, Mohali, IN
4 Professor, Department of Industrial and Production Engineering, Guru Ghashidas Vishwavidyalaya (A Central University), Bilaspur, Chhatisgarh, IN
5 Assistant Professor, School of Management, Woxsen University, Hyderabad, Telangana, IN
Source
Parikalpana: KIIT Journal of Management, Vol 17, No 1 (2021), Pagination: 206-217Abstract
COVID-19 pandemic has changed the operations of many industries. The retails sectors are facing lots of challenges which arise due to the pandemic. Customers visiting the stores have declined, purchase power has decreased and demand of the products also decreased which in turn have led to lower in sale of the clothes and fashion products. The objective of this research is identify the challenges faced the fashion retail store due to pandemic. For this a structured literature review is performed to identify the challenges that the fashion retail store are currently facing or was facing during the lockdown. The challenges identified are mainly communication problems, safety and security, poor infrastructure, lack of medical facilities. A questionnaire is developed for a survey based research across the various fashion retail outlets. For the data analysis exploratory factor analysis and structural equation modeling is performed. The model developed showed a good fit and the entire proposed hypothesis is being accepted.Keywords
COVID-19, Fashion Retail Outlets, Structural Equation Modeling, Challenges, Survey.Full Text
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