Parikalpana: KIIT Journal of Management

Monalisha Chakraborty ¹, Prasanta Parida ²

Affiliations
1 PhD Scholar at School of Rural Management, KIIT University Bhubaneswar, IN
2 Associate Professor at KIIT School of Rural Management, KIIT University Bhubaneswar, IN

Abstract

Social entrepreneurship has social, cultural, educational and environmental goals. The primary objective of social entrepreneurship is not to earn profits but to provide innovative solutions to solve a variety of urgent social problems for welfare of the society. Efforts are made to provide information about the challenges and opportunities of social entrepreneurship in India. This paper also attempts to shed light on different successful social entrepreneurs along with their initiatives and contribution towards society during Covid 19. A literature review of secondary data resources is undertaken to get a clear idea about the different exploratory aspects of three prominent social enterprises during pandemic such as SELCO, Goonj and Narayana Health. Social entrepreneurs experienced some critical issues during Covid 19 such as dearth of a viable business plan, Lack of funds, qualified manpower, limited to definite geographies etc. are few challenges before social entrepreneurs. There are opportunities of social entrepreneurship in terms of providing employment to rural people. So, they can explore, exploit and provide the products and services at affordable prices. Thus, generating employment opportunity which is significant for the overall development of the country.

Keywords

Entrepreneurship, Social Entrepreneurs, Covid 19 Pandemic.

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