Parikalpana: KIIT Journal of Management

Makarand Upadhyaya ¹

Affiliations
1 College of Business Administration, Jazan University, Jazan, SA

Abstract

The present study aims at analysis of market probability for setting up a new supermarket in a specified area. The scope of the research includes undertaking a market research with the help of a survey and then analyzing the prospects. Research Methodology for the same is based on an exploratory survey for both customers and retailers. Analysis reveals that there is no significant relation between the number of years of residence and the place of purchasing grocery items. There is tremendous potential for the super marketers to lure the customers to buy products from their superstores. The research findings show that 51 percent people have attributed quality to be the most important criteria for selecting a store. This clearly indicates that the quality of products should be taken utmost care. Even if the distance is a bit more, people don't mind buying products from stores where good quality is assured. One of the main reasons given by the respondents for not visiting a supermarket again is that credit is not offered. The ideal site location and the average amount of customer traffic expected can be easily calculated with the help of Huff's gravity model. CPFR (Collaboration, Planning, Forecasting and Replenishment) is the model which should be followed. The positioning of the supermarket should be in such a way that the people are convinced that the products bought from the supermarkets would give a complete VFM (Value for Money). Excellent customer service has to be the major factor while opening up the supermarket.

Keywords

Quality, Huff’s Gravity Model, CPFR, VFM, Customer Loyalty Programmes.

Full Text

   

Deepa Chavan ¹, Makarand Upadhyaya ²

Affiliations
1 K.G. Mittal Institute of Management, Mumbai, IN
2 College of Business Administration, Jazan University, Jazan, ZA

Abstract

'Merger and acquisition' is done by a team of skilled, talented and experienced industry professionals which revolutionizes corporate strategies and set new benchmarks in the business world. The primary objective of an organization towards M &A's is to create a niche of core competencies and improve transform the organizational culture to a better and improved form. It helps in design and develops systems in accordance to the changing face of business across all industrial sectors. An organization aims in Mergers and acquisitions are committed to extend the relationship with clients beyond the professional horizons to provide them high level of satisfaction and assurance. Merger deals are grouped into 3 categories viz, Voluntary Merger, Compulsory Merger and Universal Banking Model which is based on the motives. In this case, an attempt has been made to analyze the probable impact of strategic tools and features of the banks on pre and post merger performance.

Keywords

Bank, Merger, ICICI, Bank of Rajasthan, Growth.

Full Text