Parikalpana: KIIT Journal of Management

Aniisu K. Verghese

Abstract

Internal communications is important to the success of corporate social responsibility and employee volunteering initiatives within an organization. Organizations that align their initiatives with business priorities and invest in a structured program increase their chances of success. Internal communications can help change the skepticism associated with corporate social responsibility. This paper looks at corporate social responsibility trends and recommends approaches that organizations and corporate social responsibility leads can leverage to elevate thinking and get the maximum impact for their effort.

Keywords

Corporate Social Responsibility, Employee Volunteering, Internal Communication, India.

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