Soft Competency in Corporate Management

India’s “soft power/competency” was a huge asset that had little to do with the government; thanks a casual glance at last year’s calendar already shows how India is consciously seeking to leverage its soft competency in Europe. Soft power/competency is not just what we can deliberately and consciously put on display; or can be explained through graphs, charts and diagrams, it is rather how others see what we are, whether or not we are trying to show it to the world. So it is not just material accomplishments that enhance our soft competency.