Informatics Publishing Limited

Kali Charan Modak ¹, Vivek S. Kushwaha ¹

Affiliations
1 IPS Academy, Institute of Business Management and Research, Indore, IN

Abstract

Demonetization is the process by which government of any country cancel the legal tender of currency unit. Demonetization is necessary whenever there is a parallel economy run by black money. The old unit of currency must be retired and replaced with a new currency unit. This measure has been taken by the country to address the issue of corruption, black money and counterfeit notes. Demonetization move is expected to cleanse the formal economic system and discard black money from the economy. On 8 November 2016, the Government of India announced the demonetization of all 500 and 1,000 banknotes of the Mahatma Gandhi Series on the recommendation of the Reserve Bank of India (RBI). The government claimed that the demonetization would restrict the shadow economy and crack down on the use of illegal and counterfeit cash to fund illegal activity and terrorism. The announcement of demonetization and the prolonged cash shortages created significant commotion throughout the economy, intimidating economic output. The move was seriously criticized as inadequately designed and inequitable, and was met with protests, litigation, and strikes. This paper elucidates the Pre & Post impact of demonetization on economic growth. The study covers a pre and post period of demonetization of selected countries (Australia, Ghana, Myanmar and Nigeria). The study is based on changes in Gross domestic product (GDP) of selected countries during pre and post demonetization.

Keywords

Demonetization, Economic Growth, Cashless Economy, Black Money, Indian Rupee.

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Nidhi Jhawar ¹, Vivek S. Kushwaha ¹

Affiliations
1 IPS Academy, Institute of Business Management & Research, Indore, IN

Abstract

The purpose of this study is to focuses on effect of Visual Merchandising on consumers’ impulse buying behavior and to find out key elements of Visual Merchandising contributing to the most for impulse buying. This research is completed by followed review of literature approach where extensive literature has been reviewed to find out the relationship between visual merchandising and impulse buying in various forms of retail formats including e-retailing. Study found that visual merchandising practices certainly influence customers’ buying behavior and leads to Impulse buying as well. The results suggest that attributes that are associated most strongly with purchase intention were: merchandise coloring, presentation, styling, awareness of fixtures, path to merchandise, sensory qualities of materials and lighting. This paper also offers marketers valuable insights on how different visual merchandising combinations can be carried out in order to attract new potential customers and to retain the existing ones.

Keywords

Buying, Consumer Behavior, Visual Merchandising Store Layout, Window Display.

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