PES Business Review

H. Rashmi ¹, S. Subraja ¹, Shilpa Kamath ¹

Affiliations
1 MSNM Besant Institute of PG Studies, Mangalore, IN

Abstract

Innovation is the display of the ultimate achievements of human brain power. For an idea, product or service to be innovative, it has to break away from tradition. In intellectual terms, it has to involve a fundamental, philosophical paradigm shift. Innovation does not necessarily have to be an advanced concept or product.

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