Refine your search
Collections
Co-Authors
Journals
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Gopal, R. K.
- From the Chief Editor's Desk
Abstract Views :258 |
PDF Views:135
Authors
Source
PES Business Review, Vol 11, No 1 (2016), Pagination: II-IIAbstract
No Abstract.Full Text
- Predicting Online Buying Using Shopping Orientation - a Study on Online Grocery Shopping among Women
Abstract Views :523 |
PDF Views:163
Authors
Affiliations
1 MBA Department, Adarsh Institute of Management and Information Technology, Bangalore, IN
2 MBA Program, PES University, Bangalore, IN
1 MBA Department, Adarsh Institute of Management and Information Technology, Bangalore, IN
2 MBA Program, PES University, Bangalore, IN
Source
PES Business Review, Vol 11, No 1 (2016), Pagination: 35-50Abstract
India is expected to become the world's fastest growing e-commerce market, driven by robust investment in the sector and rapid increase in the number of internet users. The objectives of this empirical study is to come up with valid and reliable items to measure the orientation of women consumers and then to find if they influence their shopping behaviour. That is, this study attempts to predict women online consumers using shopping orientation of women. Exploratory factor analysis is used to come up with sub scales to measure the shopping orientation and a confirmatory factor analysis is conducted for establishing the validity of the so obtained sub scales. Logistic regression is then used to model the online purchase behaviour using the sub scales of shopping orientation.Keywords
Online Shopping, Shopping Motivation, Hedonistic and Utilitarian Orientations.Full Text
References
- Babin, B. J., Darden, W. R. & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 644-656.
- Bellman, S., Lohse, G. L. & Johnson, E. J. (1999). Predictors of online buying behavior. Communications of the ACM, 42(12), 32-38.
- Bhatnagar, A. & Ghose, S. (2004). A latent class segmentation analysis of e-shoppers. Journal of Business Research, 57(7), 758-767.
- Brashear, T. G., Kashyap, V., Musante, M. D. & Donthu, N. (2009). A profile of the internet shopper: evidence from six countries. The Journal of Marketing Theory and Practice, 17(3), 267-282.
- Brengman, M., Geuens, M., Weijters, B., Smith, S. M. & Swinyard, W. R. (2005). Segmenting Internet shoppers based on their Web-usagerelated lifestyle: a cross-cultural validation. Journal of Business Research, 58(1), 79-88.
- Childers, T. L., Carr, C. L., Peck, J. & Carson, S. (2002). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511-535.
- Davis, F. D., Bagozzi, R. P. & Warshaw, P. R. (1989). User acceptance of computer technology: a comparison of two theoretical models. Management Science, 35(8), 982-1003.
- Frost, R., & Strauss, J. (2012). e-Marketing.
- Handa, M. & Gupta, N. (2009). Gender influence on the innovativeness of young urban Indian online shoppers. Vision: The Journal of Business Perspective, 13(2), 25-32.
- Hansen, T. (2005). Consumer adoption of online grocery buying: a discriminant analysis. International Journal of Retail & Distribution Management, 33(2), 101-121.
- India in Busines (2016). Retrieved from http://indiainbusiness.nic.in/newdesign/index. php?param=industryservices_landing/383/3
- Johnson, E. J., Moe, W. W., Fader, P. S., Bellman, S. & Lohse, G. L. (2004). On the depth and dynamics of online search behavior. Management Science, 50(3), 299-308.
- Joines, J. L., Scherer, C. W. & Scheufele, D. A. (2003). Exploring motivations for consumer Web use and their implications for e-commerce. Journal of Consumer Marketing, 20(2), 90-108.
- Keh, H. T. & Shieh, E. (2001). Online grocery retailing: success factors and potential pitfalls.Business Horizons, 44(4), 73-83.
- Kolsaker, A., Lee-Kelley, L. & Choy, P. C. (2004). The reluctant Hong Kong consumer: purchasing travel online. International Journal of Consumer Studies, 28(3), 295-304.
- Lynch, P. D. & Beck, J. C. (2001). Profiles of internet buyers in 20 countries: evidence for region-specific strategies. Journal of International Business Studies, 32(4), 725-748.
- Novak, T. P., Hoffman, D. L. & Yung, Y.-F. (2000). Measuring the customer experience in online environments: A structural modeling approach. Marketing Science, 19(1), 22-42.
- Parikh, D. (2006). Profiling internet shoppers: a study of expected adoption of online shopping in India. IIMB Management Review, 18(3), 221-231. Retail Industry in India (2016). Retrieved from http://www.ibef.org/industry/retail-india.aspx
- Vallerand, R. J. (1997). Toward a hierarchical model of intrinsic and extrinsic motivation. Academic Press.
- Wolfinbarger, M. & Gilly, M. C. (2001). Shopping online for freedom, control, and fun. California Management Review, 43(2), 34-55.
- Zhou, L., Dai, L. & Zhang, D. (2007). Online shopping acceptance model-A critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research, 8(1), 41-62.
- Demystifying the Brand Patanjali - A Case on Growth Strategies of Patanjali Ayurved Ltd
Abstract Views :1492 |
PDF Views:350
Authors
Brijesh Singh
1,
R. K. Gopal
1
Affiliations
1 MBA Program, PES University, Bangalore, IN
1 MBA Program, PES University, Bangalore, IN
Source
PES Business Review, Vol 11, No 1 (2016), Pagination: 51-66Abstract
This case study is about Patanjali Ayurved Ltd., also known as PAL, an Indian FMCG which has registered phenomenal growth in the last 5 years. The case tracks the different strategies which worked for Patanjali Ayurved Ltd (PAL) in the hyper competitive Indian FMCG sector. Acharya Balkrishna is the Managing Director and major stake holder of Patanjali Ayurved Ltd (PAL) but the driving force behind Patanjali Ayurved Ltd is Baba Ramdev, an ascetic and yoga guru of Indian origin. The case narrates the growth strategies of Patanjali Ayurved Ltd and key role played by Baba Ramdev and Acharya Balkrishna to bring it to its present stage. Authors have used two business models namely "Value Creation and Delivery sequence" and "Strategic Planning" model to narrate the growth and success of Patanjali Ayurved Ltd. The case ends with a peep into the future prospects of PAL.Keywords
Patanjali Ayurved, STP, Environment Analysis, Marketing Mix.Full Text
References
- Kotler, P., Keller, K. L., Koshy, A., & Jha, M. (2008). Marketing Management: A South Asian Perspective, Pearson Education India
- Mullins, J., Walker, O., Boyd, H., &Larreche;, J. C. (2006). Marketing strategy, Mcgraw Hill
- Ramaswamy, V. S., &Namakumari;, S. (2013). Marketing Management : Planning, Implementation & Control: Global Perspective Indian Context. MacMillan
- Kumar, V., Jain, A., Rahman, Z., & Jain, A. (2014). Marketing through spirituality: A case of PatanjaliYogpeeth. Procedia-Social and Behavioral Sciences, 133, 481-490.
- Porter, M. E.(1980) Generic strategies as determinants of strategic group membership and organizational performance. Academy of Management journal, 27(3), 467-488.
- Porter, M. E. (1979). - How competitive forces shape strategy, Harvard Business Review Issue March - April - 1979 - pp. 137-145
- Dutta, A. (2016, May27). Baba Ramdev's Patanjali aims to double its revenue to Rs 10,000 cr in 2016-17, www.businessstandard.com. Retrieved June 10, 2016, from http://www.business-standard.com/article/ companies/baba-ramdev-s-patanjali-aims-todoubleits-revenue-to-rs-10-000-cr-in-201617-116042700061_1.html
- Patanjali: A Disruptive Force of Indian FMCG? (2016, June 03). Retrieved 2016, June 10, from http://trak.in/tags/business/2016/06/03/patanja li-india-fmcg-disruption/
- KumariMausam, FMCG Sector in India, retrieved from https://www.scribd.com/doc/ 233160415/Fmcg-Sector
- Sinha P & Singh N (2016, March 17), Patanjali to set up 4 more plants in 2 years. www.timesofindia.com Retrieved May 30, 2016 from http://timesofindia.indiatimes.com/ business/india-business/Patanjali-to-set-up-4more-plants-in-2-years/articleshow/51433651.cms
- Trivedi A (2015, Dec 31), Only 5 of 800 Patanjali products have cow urine: Ramdev aide on fatwa, www.hindustantimes.com, retrieved June15, 2016 from http://www.hindustantimes. com/india/only-5-of-800-patanjali-productshavecow-urine-ramdev-aide-on-fatwa/storygRzUVBPrVC76IgtTqpO3UJ.html
- Nihea (2009, June 18), PatanjaliAyurved: A novel Pharmacogenomic way in Herbomineral Drug Research, retrieved from http://patanjaliayurved.blogspot.in/
- Athira A, (2016, March 25), A retail shocker from Haridwar: the Patanjali story, retrieved from http://yourstory.com/2016/03/patanjalistory/
- Deepak (2015, September 7) Baba Ramdev, Patanjali and the art of content marketing, retrieved from http://withstartups.com/babaramdevpatanjali-art-content-marketing/
- Gupta Indrajit (2016, February 19), The secret behind Patanjali's success, retrieved from http://www.rediff.com/business/report/pixc o l u m n - t h e - s e c r e t - b e h i n d - p a t a n j a l i s success/20160219.htm
- Vangipuram D (2016, January 25), No business plan. No marketing. Meet India's new FMCG giant retrieved from http://deskstory.com/nobusinessplan-no-marketing-meet-indias-newfmcggiant-patanjali/
- Marketing Management - PatanjaliAyurved limited, (2016, April) retrieved from http://documents.tips/documents/patanjali570d238c4ad82.html
- Tyagi N, (2016, May 24), Baba Ramdev'sPatanjali far behind Dabur and Zandu in reach, economictimes.com, retrieved from http://economictimes.indiatimes.com/industry/ cons-products/fmcg/baba-ramdevs-patanjalifarbehind-dabur-and-zandu-in-reach/articleshow/52408768.cms
- Consultants (2016, January 17), PATANJALI AYURVEDA: Commercializing Business In Non Commercial Way. How they did it?, retrieved from http://patanjali-ayurvedahowtheydidit.blogspot.in/
- Office Chai Team (2015, August 10), 11 Lessons Startup Entrepreneurs Can Learn From Baba Ramdev's Success Story, retrieved from http://officechai.com/stories/baba-ramdev-asentrepreneursuccess-story/#
- Bhatt S (2016, May 18), Could distribution be Patanjali's Achilles heel?, economictimes.com, retrieved from http://economictimes.indiatimes.com/magazines/brand equity/could-distribution-be-patanjalisachillesheel/articleshow/52306425.cms
- Ramdev (n.d.) in Wikipedia retrieved June 8, 2016 Patanjali Ayurved (n.d.) in Wikipedia retrieved June 8, 2016
- Singh R (2015, June 14), How Baba Ramdev has built a Rs 2,000 croreayurvedic FMCG empire & plans to take on multinational giants, economictimes.com,retrieved from http://economictimes.indiatimes.com/industry/ cons-products/fmcg/how-baba-ramdev-hasbuilta-rs-2000-crore-ayurvedic-fmcg-empireplansto-take-on-multinational-giants/articleshow/47657636.cms
- Anand U &Ghosh; A (2015, November 21), 'No licence for noodles': FSSAI slaps showcause on Patanjali, indianexpress.com, retrieved from http://indianexpress.com/article/india/indianewsindia/no-licence-for-noodles-fssai-slapsshowcauseon-patanjali/
- FE Online (2015, December 8), Bugs found in yoga guru Baba Ramdev's 'Patanjali' noodles sealed packet in Jind retrieved from http://www.financialexpress.com/article/indust ry/companies/baba-ramdevs-patanjali-attanoodlesin-trouble-again-bugs-found-insidesealedpacket-in-haryana/175458/
- Ananthanarayanan R (2016, June 17), Patanjali: Mountain or molehill? Retrieved from http://www.livemint.com/Companies/B2lIbdd z34Pi9p4IwX4gcI/Patanjali-Mountain-ormolehill.html
- Srivatsava R ( 2015, December 7),The rise of Patanjali's FMCG Business, retrieved from http://insideiim.com/baba-ramdevs-patanjalisuccessstory-strategy-with-rs/