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Authors
Affiliations
1 Department of MBA, PES University, Bangalore, IN
Source
PES Business Review, Vol 9, No 1 (2014), Pagination: 99-100
Abstract
The work that empowers and enables firms to determine what customers they will serve, which markets they will participate in, and how they will create value is both intellectually engaging and enjoyable. The way of bringing strategy lessons to life by sharing the fun and frustration that are often a part of strategy making and cannot be easily conveyed in other kinds than books.
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