PES Business Review

Manasa Nagabhushanam

Abstract

Interacting with researchers and going through research papers, my observation is that there is great enthusiasm and fascination amongst researchers to use advanced statistical tools. Some of these tools seem to be hyped and have created misconceptions about what these tools can do. It is true, today, that one does not need a formal degree in statistics to use analytical tools. But, there is no compromise for understanding the problem logic. It is possible for researchers with some statistical knowledge, basic database skills, and a keen understanding of the problem and its underlying data to create effective models.

Full Text

   

Manasa Nagabhushanam ¹

Affiliations
1 Department of Management, P.E.S. Institute of Technology, Bangalore, IN

Abstract

Einstein unified space and time and showed their identity in the classic theory of relativity whereas Rabindranath Tagore delved beyond the borders of space and time. The philosophy of time and space, from time immemorial, has been a central theme for philosophers, physicists, mathematicians and astronomers.

Full Text

   

Manasa Nagabhushanam

Abstract

The 'mantra' of every organization today is Innovation. It is something like "Living the innovation way". If you're like most business leaders, innovation would be now on the top of your priority list. Everywhere there is excitement about the importance of innovation. Innovation is considered absolutely necessary for competitive advantage. The effort of all those organizations in league, is to make innovation a core competence. Most organizations today are accepting innovation as a philosophy rather than a prescription. In light of this, we have a great opportunity, not only to share ideas, thoughts and opinions, but, to share research findings on innovation. This special issue of PES Business Review carries a few research papers which were contributed to the International conference on "Innovation for Competitive advantage", organized by PESIM on January 5-6,2008. Our partners in the Conference are Indiana University of Pennsylvania and the International Society for Competitiveness.

Full Text

   

Manasa Nagabhushanam

Abstract

All institutions of higher learning are now providing facilities for research and encouraging people to pursue research. Of course, the academic community has realized and reaping the benefits of research. But the toughest point is to sit down, begin and consistently work on it. Research papers pouring into conferences and publications are no less in number. It is not wrong to say, that today, there is a research drive. However, research should never be a simple compliance or a compromise. The rigor and the quest for reality makes research rich and meaningful. PES Business Review is a small effort to promote this research mindset. PESBR will cater to both academic and business community who can thoughtfully and intelligently use and share the research findings.

Full Text

   

Manasa Nagabhushanam

Abstract

With great happiness and hope I wish to take the editorship of PES Business Review. I would like to thank Dr. Nargundkar for the confidence he has placed in me. The greatest quality of PESBR is the genuine research orientation that needs to be further strengthened and nurtured. Scholars from different parts of the country and from various management institutes have shown interest in contributing to this journal. I personally thank all of them. I also thank our reviewers for their help in sifting through and enhancing the quality of all the papers.

Full Text

   

Manasa Nagabhushanam ¹

Affiliations
1 Dept. of Management Studies, P.E.S. Institute of Technology, Bangalore, IN

Abstract

Blue Ocean strategy authored by W. Chan Kim and Renee Mauborgne, a unique book in the strategy literature, provides a systematic framework to create an uncontested market space and to make competition irrelevant. In these days of severe competition, firms are trying to beat their rivals with all their efforts to achieve profitability and growth. Companies are bent upon creating differentiation, struggling to gain competitive advantage and fighting for market share.

Full Text