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Mishra, Kamlesh
- Role of Contagious Consumer Behavior and Product Convergence in Diffusion and Adoption of New Brands in Indian Market
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Authors
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1 Great Lakes Institute of Management, Chennai, IN
2 Ravenshaw University, Cuttack, Odisha, IN
1 Great Lakes Institute of Management, Chennai, IN
2 Ravenshaw University, Cuttack, Odisha, IN