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Authors
Affiliations
1 Department of MBA, P.E.S. Institute of Technology, Bangalore, IN
Source
PES Business Review, Vol 10, No 1 (2015), Pagination: 75-76
Abstract
In the first chapter, "Now" the authors explain the concept of "Big data". Big Data refers to capability to collect large amount of information, analyze it in real time, and draw thoughtfully astonishing conclusions. The authors present case studies of how Farecast, Google and Amazon are doing this, to impart better understanding of the concepts.
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