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Singh, Brijesh
- Demystifying the Brand Patanjali - A Case on Growth Strategies of Patanjali Ayurved Ltd
Abstract Views :1505 |
PDF Views:356
Authors
Brijesh Singh
1,
R. K. Gopal
1
Affiliations
1 MBA Program, PES University, Bangalore, IN
1 MBA Program, PES University, Bangalore, IN
Source
PES Business Review, Vol 11, No 1 (2016), Pagination: 51-66Abstract
This case study is about Patanjali Ayurved Ltd., also known as PAL, an Indian FMCG which has registered phenomenal growth in the last 5 years. The case tracks the different strategies which worked for Patanjali Ayurved Ltd (PAL) in the hyper competitive Indian FMCG sector. Acharya Balkrishna is the Managing Director and major stake holder of Patanjali Ayurved Ltd (PAL) but the driving force behind Patanjali Ayurved Ltd is Baba Ramdev, an ascetic and yoga guru of Indian origin. The case narrates the growth strategies of Patanjali Ayurved Ltd and key role played by Baba Ramdev and Acharya Balkrishna to bring it to its present stage. Authors have used two business models namely "Value Creation and Delivery sequence" and "Strategic Planning" model to narrate the growth and success of Patanjali Ayurved Ltd. The case ends with a peep into the future prospects of PAL.Keywords
Patanjali Ayurved, STP, Environment Analysis, Marketing Mix.Full Text
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- Selling to Win
Abstract Views :204 |
PDF Views:87
Authors
Affiliations
1 Department of MBA, P.E.S. Institute of Technology, Bangalore, IN
1 Department of MBA, P.E.S. Institute of Technology, Bangalore, IN
Source
PES Business Review, Vol 9, No 2 (2014), Pagination: 78-79Abstract
The purpose of this book is to provide the reader with the foundation to achieving great success in selling. The author believes that the world has become more competitive and in order to survive and make progress we all need to understand selling and persuasion.Full Text
- The Lean Startup:How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Abstract Views :548 |
PDF Views:140
Authors
Affiliations
1 Department of MBA, PES University, Bangalore, IN
1 Department of MBA, PES University, Bangalore, IN
Source
PES Business Review, Vol 11, No 2 (2016), Pagination: 64-65Abstract
Eric Ries was born in September 1978. He graduated from Yale University and moved to silicon Valley in the beginning of the millennium. He pioneered the philosophy of Lean Startup, based on his experience with multiple startups, primary being IMVU which he co-founded along with Will Harvey in 2004. Eric Ries originated his Lean Startup philosophy after getting inspired from the Japanese Philosophy of Lean Manufacturing.Full Text