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Authors
Affiliations
1 Parul Institute of Engineering and Technology, Vadodara, Gujarat, IN
2 Elecon Engineering Company Limited, Gujarat, IN
Source
PES Business Review, Vol 7, No 1 (2012), Pagination: 22-36
Abstract
One of the opportunities that the growth of the Internet has provided is the abihty for Internet users to browse commercial products shown on Internet, and in some cases to place an online order using a personal computer. Despite an increasing number of online shoppers and offering of wide range of products on Internet, one finds paucity of research work undertaken with a focus on demographic variables especially gender as well as the attitudes, perceptions and profiling of online shoppers in India. Online shopping has seen an explosive growth in India. Statistics indicated that global e-commerce could grow to $183 billion by 2012. The segment rose to $5.6 billion by 2011 from the year 2010 of $2.8 billion. The research paper will discuss different dimensions of online shopping activities to identify different factors associated with online shopping. The type of shoppers will be identified on the basis of Internet usage activities. The following discussions will attend to the marketing implications of each type of online and offline female shoppers for online retailers, simply to suggest that such an analysis can have large implications for marketing practices to target City wise customers.
Keywords
Shopping Behaviour, Online Shopping, Attitude, Internet Use.
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