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Future of Desi Coffee Parlours in INDIA


Affiliations
1 Department of MBA, P.E.S. Institute of Technology, Bangalore, India
2 Achaiya 's Bangalore B-School, Bangalore, India
 

Indian organized coffee retailing is Rs. 400 crore rupees industry today. In the present global economic scenario, how the coffee retail industry would perform is a million dollar question. Lot of Multinational players are eyeing seriously on Indian market. Even though India is one of the important coffee producing countries in the world. Tea is also popular in India. As it was in history, even today, when tea is associated with common man, coffee is associated with luxury. India exports more than 73 per cent of the coffee that it grows. A new coffee culture is brewing in the country. Even north Indian Metros and big cities are sporting swanky coffee houses today. Youngsters are the targeted segment.
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  • Future of Desi Coffee Parlours in INDIA

Abstract Views: 196  |  PDF Views: 118

Authors

A. Veena
Department of MBA, P.E.S. Institute of Technology, Bangalore, India
H. R. Venkatesha
Achaiya 's Bangalore B-School, Bangalore, India

Abstract


Indian organized coffee retailing is Rs. 400 crore rupees industry today. In the present global economic scenario, how the coffee retail industry would perform is a million dollar question. Lot of Multinational players are eyeing seriously on Indian market. Even though India is one of the important coffee producing countries in the world. Tea is also popular in India. As it was in history, even today, when tea is associated with common man, coffee is associated with luxury. India exports more than 73 per cent of the coffee that it grows. A new coffee culture is brewing in the country. Even north Indian Metros and big cities are sporting swanky coffee houses today. Youngsters are the targeted segment.