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A Shift from Network to Value Added Services:A Case of Vodafone


Affiliations
1 Amity Business School, Noida, India
 

Vodafone is a British mobile network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries.
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  • A Shift from Network to Value Added Services:A Case of Vodafone

Abstract Views: 303  |  PDF Views: 106

Authors

Varsha Khattri
Amity Business School, Noida, India
Upasana Chaudhry
Amity Business School, Noida, India
Saheli Chakraborty
Amity Business School, Noida, India

Abstract


Vodafone is a British mobile network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries.