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'The Disney Way'-Harnessing the Management Secrets of Disney in Your Company


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1 Department of Management, P.E.S. Institute of Technology, Bangalore, India
 

After receiving many accolades for the first edition of The Disney Way, including the coveted "Best Business Book of the Year" by Fortune magazine, the authors Bill Capodagli and Lynn Jackson who are the world's leading experts on Disney have put together an even more insightful edition. They have outlined a novel set of varied organizations that have uniquely applied Walt Disney's "dream, believe, dare, do" principles and reinvented their businesses.
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  • 'The Disney Way'-Harnessing the Management Secrets of Disney in Your Company

Abstract Views: 307  |  PDF Views: 92

Authors

Deepak Shyam
Department of Management, P.E.S. Institute of Technology, Bangalore, India

Abstract


After receiving many accolades for the first edition of The Disney Way, including the coveted "Best Business Book of the Year" by Fortune magazine, the authors Bill Capodagli and Lynn Jackson who are the world's leading experts on Disney have put together an even more insightful edition. They have outlined a novel set of varied organizations that have uniquely applied Walt Disney's "dream, believe, dare, do" principles and reinvented their businesses.