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Saluja, Deepali
- Consumer Buying Behavior Regarding Branded Apparel
Authors
1 BCIPS, Dwarka, New Delhi, IN
Source
MERI-Journal of Management & IT, Vol 9, No 2 (2016), Pagination: 66-74Abstract
Apparel is one of the basic necessities of human civilization along with food, water and shelter. The Apparel Industry reflects people's lifestyles and shows their social and economic status. The Apparel and Textile industry is India's second largest industry after the ITand Banking sectors. The youth have gained significant importance from marketers in recent years because of their growing purchasing power. They have easy access to credit cards (Schor, 1998) and income from part-time jobs to spend. Students tend to spend money on clothing and beauty products, and find these items to be important. Therefore, college students' apparel shopping orientation is important to research because it is an important sector of consumer behaviour. The purpose of the study is to understand the consumer buying behaviour for branded apparel with reference to youth. Various tools are used for the analysis of the data collected using questionnaire. Chi-square test was done to measure the internal consistency between the multiple measurements of a variable in a questionnaire. The data collected from the designed questionnaires were processed and analyzed by using SPSS tool.Keywords
Apparel, Consumer Behaviour, Management Students.References
- Dr. Deepak Chawla, Dr Neena Sondhi,New Delhi, Vikas Publishing House Pvt Ltd, in 2011, Page No :- 397-407
- Gabay Gillie. (2009), Managing Brand Equity: Capitalizing on the Value of a Brand Name, European Journal of Marketing, Vol. 34 No.½, pp.156.
- Gotze Elisabeth (2008), "Children's susceptibility to peer group purchase influence: an exploratory investigation", Advances in Consumer Research, Vol. 20 No.1, pp.463.
- Isabel J. Grant (2006), "An exploratory assessment of situational effects in buyer behavior", Journal of Marketing Research,, Vol. 11 No. May, pp.156-63.
- Jensen, 2006, "Determinants of store brand choice: a behavioral analysis", The Journal of Product and Brand Management, Vol. 6 No.5, pp.315-24.
- Nukhet Harmancioglu (Eds) 2008: A structural model of fashion-oriented impulse buying behavior “John Wiley & Sons, New York, Vol. 18 No.1, pp.445-52.
- www.apparelsindustry.in/india.htm
- www.managementparadise.com/consumerbehaviour_branded_apparels.htm
- A Qualitative Research Review of the CRM Strategies of the Selected Pharmaceutical Firms in Delhi
Authors
1 Department of Management, Mewar University, Chittorgarh, Rajasthan, IN
Source
MERI-Journal of Management & IT, Vol 11, No 1 (2017), Pagination: 18-38Abstract
Indian Pharmaceutical sector that was practically non-existent in 1970s, is now considered as one among the top five pharmaceutical emerging markets of the world. Marketing has always been a major thrust area for pharmaceutical industry. Personal selling through MRs was the only method of promotion of pharmaceutical products till about a decade ago. However the period post liberalization saw many changes in Indian pharmaceutical Industry(IPL). Huge expenditure, upto 15-20% of the annual product revenue on the sales force, with a questionable ROI was putting a lot of pressure on these firms. To intensify the competition The Indian Patents (Amendment) Act was implemented in 2005. This resulted in a paradigm shift in the marketing and promotion strategy adopted by the industry. The traditional model of promotion through personal selling was replaced by newer sales models like channel management & key account management through customer relationship management (CRM) strategies.
This research paper gives a qualitative research review of the CRM & e-CRM strategies adopted by the selected pharmaceutical companies of India with the help of secondary data sources and opinion survey of company officials in Delhi.Although Indian Pharma industry has adopted the newer technology to build and enhance its relationship with doctors but the ironic fact is that it is still staggering with the proper and effective implementation of the selected CRM Software. The major reason for the same is lack of willingness on part of the sales team (as found during personal interactions with the sales managers of these firms), to accept and adopt this new technology.
Keywords
CRM, E-CRM, MRs, Personal Selling, SFA, ERP, SaaS.References
- Amit Tripathi.( 2004, July 27) Sun Pharma Gives Sales Force A Technology Dose Retrieved From www.cxotoday.com.
- Anup Varier. (2011,February 03)Dr. Reddy’s Laboratories deploys Sales force CRM Retrieved from www.cxotoday.com.
- Bernstein Mitch.(2004). Balancing Idealistic Vs. Realistic CRM Processes . Pharma marketing news , 2(10), 1-3.
- Chester.D.Thompson.(2012).The Benefits of Customer Relationship Management(CRM) in the Health care Industry. Journal of Issues in Information Systems, 13(2), 397-403.
- Company resources (16-30 June 2010)Case study: SAP implementation at Wockhardt, Retrieved from www.expresspharmaonline.com.
- Drugs and Pharmaceuticals: International pharmaceutical Industry- A snapshot Jan 2004, ICRA.
- G.P.Pathak, S.S.Bhola.(2014). Customer relationship management & business outcomes. Journal of contemporary Issues in Business Research, 3(5), 226-239.
- J.M.Salma.(2014, September 13), Overview of Pharmaceutical Marketing Prac2tices in India. Retrieved from http://www.pharmainfo.net/node/add/book.
- Kaur.G., & Saluja,D.(2016). Influence of Pharma CRM & Personal selling strategies on the Prescription Behaviour of Doctors- A Literature Review. IRAInternational Journal of Management & Social Sciences, 4(1). DOI:http://dx.doi.org/10.2013/jmss.V4.n1.p8
- Kros,J.F.,Nadler.,S.and Molis,J.(2007).Customer Relationship Management in the Contract Pharmaceutical Industry: an exploratory study for measuring success. International Journal electronic Health care, 3(3), 353-366.
- Louise.B.Yarmoff. (2001,Februrary 01). A feature of pharmaceutical sales reps’ lives for over 15 years, CRM gains even more importance in today’s highly competitive healthcare market . Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Healthy-Sales-46677.aspx
- M.Mazumdar. (2013).Performance of pharmaceutical companies in India, contributions to economics, Springer-Velag Berlin Heidelberg DOI :10.1007/978-3-7908-2876-4_2
- Oldani, M.J.(2004). Thick Prescriptions: Towards an Interpretation of Pharmaceutical Sales Practices, Medical Anthropology Quarterly, 18(.3), 325-356.
- Role of Information Technology in Pharmaceutical industry, Published on Apr 10, 2013, Department of Pharmaceutical Technology, LJ Institute of Pharmacy, Ahmedabad
- Shah Viral.(2012). Evolution of Pharmaceutical Industry : A global Indian & Gujarat perspective. Journal of Pharmaceutical science and Bio scientific Research, 2(5), 219-229.
- Siddiqi. (2002,February 05). Aurobindo Pharma Fully Deploys Cegedim Relationship Management‘s Award Winning* Mobile Intelligence for iPad Software as a Service (SaaS) Solution. Retrieved from https://www.researchgate.net/figure/264763383.fig3.
- Sinha R., Kaushik C. (2010) CRM in Pharmaceutical Sector: Meeting the Challenges of Changing Healthcare Environment. Information Processing and Management Communications in Computer and Information Science, vol 70. Springer, Berlin, Heidelberg.
- S.M. Peters, V.F.Peters.(2002) New wave Pharmaceutical selling , revised edition ,USA,Black Dog Publishing,Co.
- Virgil Troy.( 2008). The Anatomy of a Customer Relationship Managementdoctoral thesis presented. Submitted to Massey university, Palmerston North, New Zealand.
- Wiltrout, J.( 2009, September 01), Relationship Building by Pharmaceutical Executive. Retrieved from http://www.pharmexec.com/relationship-building, http://www.aurobindo.com/corporateinformation http://www.cipla.com/corporateinformation http://www.cadilapharma.com http://www.drreddy’s.com/corporateinformation. http://www.india-pharma.gsk.com http://www.lupinpharmaceuticals.com
- http://www.ranbaxy.com http://www.sanofiindia.com http://www.sunpharma.com http://www.wockhardt.com
- The Impact of Demonetization on the Public Sector’s Bank Employees
Authors
1 BCIPS, Dwarka, New Delhi-11075, IN
Source
MERI-Journal of Management & IT, Vol 12, No 2 (2019), Pagination: 35-45Abstract
The demonetization had a great significant and immediate impact on the state of the Indian economy. The period left an impact on banks’ employees those days. After the three years of the demonetization ,the paper is an attempt to analyze the impact of demonetization on the life of public sector’s banks employees. Samples of 101 respondents were randomly selected from South West region , Delhi. In the analysis the ANOVA has been applied on two factors- gender and age. It is found that out of two variables namely gender and age, gender has significant association with the impact of demonetization on the work life of public sectors’ bank employees. It also results that demonetization helps to destroy black money is the first ranking given by the respondents and it is followed by corruption, terrorism etc.Keywords
Demonetization, Black Money, Government, Corruption & Currency Etc.References
- Ayash Yousuf Shah (2017), Impact of Demonetization on Rural India, International Journal of Scientific and Research Publications, 7(3), 220223
- Chabi Gupta (2016), Payment banks and Demonetization. International Journal of Research and Science, 1(9), 280-283
- Kamatchi Muthulakshmi , Dr. G. Kalaimani, Demonetization: A Game Changer from Black Economy to Digital Economy, IOSR Journal Of Humanities And Social Science (IOSR-JHSS) , Vol-1, PP 50-54
- Amrita kunal Soni, Ashish Pathak,(2017), An Impact of Demonitization on Indian Economy, http://shabd-braham.com/ShabdB/archive/v5i5/sbd-v5-i5-sn8.pdf
- Business Standard(2017), Bank employees shouldered worst impact of demonetisation: Unions (Note Ban Series)www.business-standard.com/article/news-ians/bank-employeesshouldered-worst-impact-of-demonetisation-unions-note-ban-series-117110200605_1.html Express webdesk, Indian Express (2016) What is, Demonitization, What are different ways of demonetization, and demonetized in India by PM Modi explained, http://indianexpress.com/article/business/ economy/what-is-demonetisation-what-are-different-ways-of-demonetisation-and-demonetisation-in-india-by-pm-modi-explained-4374115/Ias score (2019), Impact of Demonetization on Banking Sector, https://iasscore.in/topical-analysis/impact-of-demonetization-on-banking-sector Investopedia(2019), http://www.investopedia.com/terms/d/demonetization.asp
- Nitin Gupta (2017), Demonetization, economic crisis, and social psychiatry: Learning from the past? http://www.indjsp.org/article.asp?issn=09719962;year=2017;volume=33;issue=1;spage=1;epage=4;aulast=Gupta
- T.R. Madhavan (2016), Demonetization: Suggestions to ease the cash scarcityhttp://myvoice.opindia.com/2016/12/demonetization-suggestions-to-ease-the-cash-scarcity/
- Venkatachari Jagannathan & Bappaditya Chatteji,(2017), Bank employees shouldered worst impact of demonetization: Union, https://yourstory.com/2017/11/bank-employees-worst-impact-of-demonetisation-unions