MERI-Journal of Management & IT

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Green Marketing & The World


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1 MERI, Delhi, India
     

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All eyes of the world were on India-more for bad reasons than for good. Thanks to our honourable PM Mr. Narendra Modi that the embarrassment being faced due to news of increasing pollution level in India, more specifically the National capital- Delhi, was diverted towards the Demonetisation policy for all good reasons. In the mean time Delhi's position fell to 11th among the most polluted cities in the world as per recent WHO pollution report. In my view. Demonetisation leads to narrowing the gap between rich and poor. Keeping the current scenario in mind this paper aims to highlight the importance of balance between 'progress' and 'conservation' by drawing attention towards the drivers of this balancing act, whereby we discuss about the Marketing Triad.

Keywords

Blue Ocean, Differential Advantage, Green Marketing, Marketing Triad, PEST, Planet, Societal Marketing.
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  • Kotler, Philip. (2011-2013). Green Marketing.

  • Lincoln, K., & Thomassen, L. (2010). How to succeed at Retail: winning case studies and strategies for retailers and brands. Koganpage.

  • Sarkar, Anirban. (2012, September). Green Marketing And Sustainable Development- Challenges And opportunities. Retrieve d from

  • http://indianresearchjoumals.eom/pdf/IJMFSMR/2012/September/9.pdf Trivita Roy. India's Green Footprint: Sustainable Real Estate's Growing Momentum in India. Jones LangLasalle.


Abstract Views: 182

PDF Views: 5




  • Green Marketing & The World

Abstract Views: 182  |  PDF Views: 5

Authors

Richa Singh Kapoor
MERI, Delhi, India

Abstract


All eyes of the world were on India-more for bad reasons than for good. Thanks to our honourable PM Mr. Narendra Modi that the embarrassment being faced due to news of increasing pollution level in India, more specifically the National capital- Delhi, was diverted towards the Demonetisation policy for all good reasons. In the mean time Delhi's position fell to 11th among the most polluted cities in the world as per recent WHO pollution report. In my view. Demonetisation leads to narrowing the gap between rich and poor. Keeping the current scenario in mind this paper aims to highlight the importance of balance between 'progress' and 'conservation' by drawing attention towards the drivers of this balancing act, whereby we discuss about the Marketing Triad.

Keywords


Blue Ocean, Differential Advantage, Green Marketing, Marketing Triad, PEST, Planet, Societal Marketing.

References