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Khan, Kalim
- Social Listening: A Strategy to Bond with the New Age Customers
Abstract Views :267 |
PDF Views:188
Authors
Tapish Panwar
1,
Kalim Khan
2
Affiliations
1 Assistant Professor, Rizvi Institute of Management Studies and Research, Mumbai, IN
2 Professor, Rizvi Institute of Management Studies and Research, Mumbai, IN
1 Assistant Professor, Rizvi Institute of Management Studies and Research, Mumbai, IN
2 Professor, Rizvi Institute of Management Studies and Research, Mumbai, IN
Source
Management Dynamics, Vol 20, No 2 (2020), Pagination: 1-5Abstract
The good old days for businesses where they were only concerned with conceiving and communicating a message to its target audience are long gone. The conversations since then have turned into two ways between the business and the customer, and vice versa. While businesses are gearing up to this new reality, a new conversation reality has emerged where the conversations are happening among customers about brands, but without them. Businesses are losing control of the narrative and the conversations have become more interactive and engaging instead of preachy and one-sided as they used to be. Essentially, conversations are happening on multiple platforms in multiple ways and multiple spaces, with or without the business being involved. Social Listening can help.Keywords
No Keywords.References
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