KHOJ: Journal of Indian Management Research and Practices

Swapnil Undale ¹, K. M. Nalawade ²

Affiliations
1 MIT School of Management, Pune, Maharashtra, IN
2 D. G. College of Commerce, Satara, Maharashtra, IN

Abstract

Medical representative (MR) is a key link between pharmaceutical companies and physicians. Medical representative's job involves promoting pharmaceutical products to physicians, and persuades them to prescribe it to the end-users (patient). He/she also has to ensure availability of the products at nearby chemist so that patients can purchase easily.

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