KHOJ: Journal of Indian Management Research and Practices

Khushboo Khatri ¹, Nupur Dixit ¹

Affiliations
1 C.M.D P.G College, Bilaspur (C.G), IN

Abstract

In today's scenario an HR of a company has to handle and manage the behaviors and actions of working employees which comprises of various generations. Here the soul concentration relies on the active generation 'Y' and the newest working generation 'Z'. Generation 'Y' comprises of the people who are born&bought up between 1980-95 whereas generation 'Z' people born between 1995-2012. Every individual employee has its own personality accordingly they have their own needs and desires which they wanted to be accomplished or to be fulfilled by their employers. And as part of employers its HR responsibility to synchronizes the desire of both the generations. There is a huge difference in thoughts and beliefs of these generations. It is said that "Millennials i.e. generation 'Y' don't live to work but they work to live". Whereas Digitalnatives i.e. generation 'Z' who follow their own dreams believes in working "with" rather than working "for".Generation 'Z' is innovative, enthusiastic and techno savvy as they are witnessing the widespread use of new and advance technologies, they are dependent upon information and technology thus having a limited grasp over the alternatives at work place at the same place generation 'Y', the generation of play stations and reality TV shows have their own identity and space with strong work ethics, are flexible who can work "with" or "without" technology. Generation 'Z' is instant reactive rather being proactive, whereas generation 'Y' discuss and enquires a lot then proceed towards action to save time and money. Beside this there are many things which differentiate their aspirations and behavior or what we call generation gap scenario. All we can say that there is drastic differences in the thoughts and beliefs of the two generations which is a prominent to work with and aspiring the two generations, creating of conducive environment and accessibility to arrange all the companies resources towards the achievement of common organizational goals and objectives.

Keywords

Generation ‘Y’ , Generation ‘Z’, Millennials, Digital Natives, Career Aspiration, Techno Savvy, Ted Talks, Need Hierarchy, Attributes.

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