KHOJ: Journal of Indian Management Research and Practices

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Exploring the Problems of Medical Representatives


Affiliations
1 MIT School of Management, Pune, Maharashtra, India
2 D. G. College of Commerce, Satara, Maharashtra, India
 

Medical representative (MR) is a key link between pharmaceutical companies and physicians. Medical representative's job involves promoting pharmaceutical products to physicians, and persuades them to prescribe it to the end-users (patient). He/she also has to ensure availability of the products at nearby chemist so that patients can purchase easily.
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Abstract Views: 151

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  • Exploring the Problems of Medical Representatives

Abstract Views: 151  |  PDF Views: 5

Authors

Swapnil Undale
MIT School of Management, Pune, Maharashtra, India
K. M. Nalawade
D. G. College of Commerce, Satara, Maharashtra, India

Abstract


Medical representative (MR) is a key link between pharmaceutical companies and physicians. Medical representative's job involves promoting pharmaceutical products to physicians, and persuades them to prescribe it to the end-users (patient). He/she also has to ensure availability of the products at nearby chemist so that patients can purchase easily.