“To Study on Promotion of Varun Food Products in Nagpur”

This research paper is an overview of my project on the topic "STUDY ON PROMOTION OF VARUN FOOD PRODUCT IN NAGPUR." My project was conducted in Nagpur city. During the first part of my project, I tried to gain an insight into the company as a whole and its products. I did this with the help of questionnaire.. I tried to know their perceptions about the company, its products and their expectations. I also took the help of secondary data sources internet. I found out from whom the company is facing competition and I also identified the areas where the company should look for increasing their business. I begin this report by presenting theoretical background of the subject followed by history of company, after which the research methodology, research design and methods used for data collection are described. Then the analysis of the data collected, its presentation and interpretation was done after which I put forth my findings, recommendations and conclusions.