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A Study of Satisfaction of Cinema Viewers about Marathi Film


Affiliations
1 RajarshiShahu Arts and Commerce College, Rukadi-416118, Dist- Kolhapur (M.S.), India
2 Department of Commerce and Management, Shivaji University, Kolhapur-416004 (M.S.), India
 

The present research attempts to examine the satisfaction of cinema goers about Marathi film. The study examines the satisfaction level of cinema viewers about ticket price, film availability, actors, actress, story, music, producer, audio quality, video quality, choreography, direction and trailer with reference to Pune. This study is related to behavior and satisfaction of cinema viewers about Marathi films. In the last 5 years Marathi movie has changed the viewer's perception and attitude. Now, the consumers are attracting towards Marathi film industry. Results of the study shows that overall respondents are satisfied with the trailer, film availability, actor, actress, music, story, direction, audio quality, video quality, choreography& producer.

Keywords

Cinema Goers, Marathi Cinema, Satisfaction.
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  • A Study of Satisfaction of Cinema Viewers about Marathi Film

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Authors

Arjun B. Rajage
RajarshiShahu Arts and Commerce College, Rukadi-416118, Dist- Kolhapur (M.S.), India
Ajit Vishnu Nale
Department of Commerce and Management, Shivaji University, Kolhapur-416004 (M.S.), India

Abstract


The present research attempts to examine the satisfaction of cinema goers about Marathi film. The study examines the satisfaction level of cinema viewers about ticket price, film availability, actors, actress, story, music, producer, audio quality, video quality, choreography, direction and trailer with reference to Pune. This study is related to behavior and satisfaction of cinema viewers about Marathi films. In the last 5 years Marathi movie has changed the viewer's perception and attitude. Now, the consumers are attracting towards Marathi film industry. Results of the study shows that overall respondents are satisfied with the trailer, film availability, actor, actress, music, story, direction, audio quality, video quality, choreography& producer.

Keywords


Cinema Goers, Marathi Cinema, Satisfaction.

References