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Kibria, Chowdhury Golam
- Comparative Analysis of Loyalty of 2G and 3G Mobile Technology Customers in Dhaka City
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Authors
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1 Institute of Business Administration, Jahangirnagar University, Savar, Dhaka 1342, BD
1 Institute of Business Administration, Jahangirnagar University, Savar, Dhaka 1342, BD
Source
Jaipuria International Journal of Management Research, Vol 2, No 2 (2016), Pagination: 32-42Abstract
This paper examined the relationship between independent variables like switching cost, corporate image, trust and dependent variable like customer loyalty. The study design involved survey of 3G technology users with a sample size of 150 respondents. Results of this study, which was conducted on 3G technology users, show strong association of the three variables, namely, trust, switching cost, and corporate image with the dependent variable, customer loyalty. However, the study found that corporate image reflects more association with customer loyalty than the other two variables. The study is useful in identifying the variables that affect customer loyalty most when it is possible that the variable affecting most varies with the change of technology.Keywords
Loyalty, Corporate Image, Trust, Switching Cost, 2G Mobile Technology, 3G Mobile Technology.
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- Factors Influencing Store Choice: A Study of Apparel Consumers of Bashundhara City, Dhaka
Abstract Views :373 |
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Authors
Affiliations
1 Institute of Business Administration, Jahangirnagar University, Savar, Dhaka 1342, BD
1 Institute of Business Administration, Jahangirnagar University, Savar, Dhaka 1342, BD
Source
Jaipuria International Journal of Management Research, Vol 4, No 2 (2018), Pagination: 3-11Abstract
The primary objective of this research was to identify factors influencing store selection choices among apparel consumers of Bashundhara City, the second largest shopping mall of Bangladesh, Dhaka. In this competitive era, retailers, particularly apparel retailers struggle to attract customers to select their stores. Knowledge about factors influencing store selection can help them make decisions that could improve their strategies for making customers select their stores. Primary data were used for this study and were collected from shoppers of the apparel stores. A total of 141 shoppers were interviewed for this study over a 3 week period. A structured questionnaire was developed for collecting data. The questionnaire was pretested in the same study area before collecting data for use in the study. Respondents were selected through mall intercept approach and all of them were selected from the same apparel market. Exploratory factor analysis was used to identify factors influencing store choice. Cronbach's Alpha value was 0.893 showing a good level of internal consistency. In the KMO test, value of 0.815 indicated that data were suitable for factor analysis. Bartlett's test result rejected the null hypothesis as p-value<0.05. Seven factors were identified which influence the store choice of apparel consumers. Findings of the study could be used by marketers of apparel stores to increase the patronage levels in their stores by accelerating the seven factors (identified by this study) like- in-store induced appeal, store appeal, store location, sales assistance, store convenience and store attractiveness.Keywords
Store Image, Store Choice, Store Selection, Apparel Stores, Bangladesh.References
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