Jaipuria International Journal of Management Research

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Customer Relationship Management:Concept, Strategy, and Tools by V. Kumar and Werner Reinartz. 3rd Edition. Germany:Springer. 2018 (ISBN: 978-3-662-55380-0)


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1 Sr. Librarian and Co-Editor – Jaipuria International Journal of Management Research, Jaipuria Institute of Management, Noida – 201309, India
     

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  • Customer Relationship Management:Concept, Strategy, and Tools by V. Kumar and Werner Reinartz. 3rd Edition. Germany:Springer. 2018 (ISBN: 978-3-662-55380-0)

Abstract Views: 372  |  PDF Views: 11

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Jitender Sharma
Sr. Librarian and Co-Editor – Jaipuria International Journal of Management Research, Jaipuria Institute of Management, Noida – 201309, India

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DOI: https://doi.org/10.22552/jijmr%2F2020%2Fv6%2Fi2%2F205286