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Empirical Study on Changing Customer Behaviour towards the Digital Payments Banks


Affiliations
1 Jaipuria Institute of Management, Jaipur., India
 

The Covid-19 had a terrible influence on every industry in every country, and India is no exception. Even if COVID-19 had mostly negative effects in India, there were some beneficial effects as well, one of which would be the adoption of digital payment banks. When the pandemic first broke out, it was challenging for both banks and consumers to carry out all of the tasks offline, so they shifted their focus to the digital or internet banking side. This paper focuses on the core research for the same, specifically how the COVID-19 altered consumer behaviour for Digital Payments Banks. To do this, it is crucial to understand what customers believe their behaviour to be, as well as the advantages that they might derive from it and, most importantly, any potential difficulties that they might encounter. In this study, we have taken into account the empirical study, where we concentrate on the main data collection technique and analyse the data using various pie charts and graphs.

Keywords

COVID-19, Digitalization, Payments Bank, Online Banking, Customer Behaviour, Banking Industry.
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  • Empirical Study on Changing Customer Behaviour towards the Digital Payments Banks

Abstract Views: 138  |  PDF Views: 96

Authors

Bhanu Pratap Singh Tanwar
Jaipuria Institute of Management, Jaipur., India
Akshat Sharma
Jaipuria Institute of Management, Jaipur., India

Abstract


The Covid-19 had a terrible influence on every industry in every country, and India is no exception. Even if COVID-19 had mostly negative effects in India, there were some beneficial effects as well, one of which would be the adoption of digital payment banks. When the pandemic first broke out, it was challenging for both banks and consumers to carry out all of the tasks offline, so they shifted their focus to the digital or internet banking side. This paper focuses on the core research for the same, specifically how the COVID-19 altered consumer behaviour for Digital Payments Banks. To do this, it is crucial to understand what customers believe their behaviour to be, as well as the advantages that they might derive from it and, most importantly, any potential difficulties that they might encounter. In this study, we have taken into account the empirical study, where we concentrate on the main data collection technique and analyse the data using various pie charts and graphs.

Keywords


COVID-19, Digitalization, Payments Bank, Online Banking, Customer Behaviour, Banking Industry.

References