Blue Ocean Strategies in Management Education:A Global & Strategic Perspective

Traditional strategies are derived from various military models and emphasize to conquer or capture a competitive stronghold. This cut-throat competition fills the waters with blood and creates a “red ocean” leading to major losses. The take away from this paper is that though bold competition is inevitable it is not the only strategy. The management institutes are struggling to produce the highly-skilled workforce to cater to the corporate needs and also to remain competitive. Despite some progress, large disparities persist m key educational outcomes.