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Kanugade, V. S.
- Marketing Cost and Price Spread for Spider Lily in South Gujarat
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Authors
Affiliations
1 Department of Agricultural Economics, N.M. College of Agriculture, Navsari Agricultural University, Navsari (Gujarat), IN
1 Department of Agricultural Economics, N.M. College of Agriculture, Navsari Agricultural University, Navsari (Gujarat), IN
Source
International Research Journal of Agricultural Economics and Statistics, Vol 9, No 1 (2018), Pagination: 128-132Abstract
This study was conducted for estimation of marketing cost, marketing margin and price spread through different marketing channels of spider lily in South Gujarat region. The primary and secondary data was collected for year 2015-16. The flower market of Surat and Valsad were selected. Five village level wholesalers, five commission agent cum wholesalers, ten retailers and 140 spider lily producers were selected for present study. Two major marketing channels were identified for the spider lily flowers i.e. Channel-I: Producer → Retailer → Consumer and Channel-II: Producer → Village level wholesaler → Wholesaler cum commission agent → Retailer → Consumer. The net price realization for was found higher in Channel-II (Rs. 31.15/kg) as compared to Channel-I (Rs. 28.45/kg). The major constraint related to marketing of spider lily flowers were high perishability of flower buds, low price of produce, absence of regulated market for flowers, high cost of transportation and high margin of middleman.Keywords
Spider Lily Marketing Channels, Marketing Cost, Marketing Margin Price Spread.
References
- Anonymous (2014). Indian Horticulture Database-2014, National Horticulture Board, Ministry of Agriculture, Government of India, Gurgoan, India.
- Ghadge, S. N., Chandgude, D. S. and Jadhav, M. V. (2010). Constraints analysis and identification of strategies for the cut flower producers. Agric. Update, 5(1&2):177-180.
- Jagtap, M. D., Patil, S. N., Nichit, M. B. and Shelke, R. D. (2009). Economic efficiency of marigold marketing in Pune district of Maharashtra. Agric. Update, 4(3&4) : 332-435.
- Kumar, A., Verma, S. C., Chaurasia, S. and Saxena, S. B. (2013). Production and marketing of marigold flowers in Uttar Pradesh with special reference to Kannauj district. Hortflora Res. Spectrum, 2 (3) : 220-224.
- Vanishree, M. (2007). Production and marketing of jasmine in Chitradurga district–An economic analysis. M. Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
- Verma, H. K., Patel, B. M., Patel, J. K. and Yadav, P. (2013). Constraints in adaption of marigold production technology.
- Website-http://nhb.gov.in/area-pro/NHB_Database_2015.pdf
- Economics of Production of Spider Lily in South Gujarat
Abstract Views :171 |
PDF Views:0
Authors
Affiliations
1 Department of Agricultural Economics, N.M. College of Agriculture, Navsari Agricultural University, Navsari (Gujarat), IN
1 Department of Agricultural Economics, N.M. College of Agriculture, Navsari Agricultural University, Navsari (Gujarat), IN
Source
International Research Journal of Agricultural Economics and Statistics, Vol 9, No 1 (2018), Pagination: 160-165Abstract
This study was undertaken to determine economic analysis of production of spider lily in South Gujarat during the season 2015-16. The study was based on data collected randomly from 140 spider lily growers. Multistage sampling technique was employed for selection of sample. It analysed the cost and returns structure and economic feasibility. Simple tabular analysis, cost concepts, pay back-period, net present worth, benefit-cost ratio and internal rate of return have been used to draw the interface. The results revealed that, per acre cost of cultivation and per acre net return of spider lily were found to Rs. 112380 and 60698, respectively. Gross income, farm business income and family labour income was found to Rs.162861, Rs.111929 and Rs. 80284, respectively. The average return per rupee was worked out to Rs.1.45.. Economical feasibility test (@ 9 % discount rate) revealed that spider lily crop had higher net present value (Rs. 181938), benefit-cost ratio (1.42:1), internal rate of return >145%) and pay back period (2.12 year) which justified the worthiness of the investment. Major Bottlenecks in production were high wages rate, non - availability of labour in time, difficulties in pest and disease control etc.Keywords
Spider Lily, Cost, Return, Economic Feasibility.References
- Anonymous (2015). Directorate of Horticulture, Gujarat state, India.
- Bagade, J. M., Talathi, V. G. and Kamble, S. H. (2008). Production and marketing of cut flower. Agric. Update, 3(1&2):131-136.
- Bahirat, J. B. and Jadhav, H. G. (2011). To study the cost, returns and profitability of rose production in Satara district of Maharashtra. Asian J.Hort., 6(2) : 313-315.
- Sharma, M., Thakur, R. and Mehta, P. (2014). Economic feasibility analysis of major flowers crops in Himachal Pradesh state of India. Internat. J. Adv. Res. Mgmt.& Social Sci.,3 (9) : 24-40.
- Sudhakar, S. (2013). Production and marketing of cut flowers (Gerbera) in Hosur Taluk. Internat. J. Business & Mgmt. Invension, 2 (5):15-25.
- Vanishree, M. (2007). Production and marketing of jasmine in Chitradurga district–An economic analysis. M. Sc. (Ag.) Thesis, University of Agricultural Sciences, Dharwad, Karnataka (India).
- Website-https://doh.gujarat.gov.in/horticulture-census.html.