Invertis Journals of Management

Open Access Open Access  Restricted Access Subscription Access

An Empirical Study on Impact of Web on CRM with Special Reference to E-Tailing in Uttar Pradesh


Affiliations
1 Sri Ramswaroop Memorial College of Engg. and Management, Lucknow (UP), India
 

The Web is being viewed as a technique and place to enhance customer relationship. In this paper we tried to develop a model to analyze the web characteristics that help in building customer relationships management and then used this model to examine consumer relationship building mechanisms in online e-tailing.

Keywords

Online Retailing, Relationship Intentions, Trust, Switching Costs, SEM.
User
Notifications
Font Size

Abstract Views: 251

PDF Views: 3




  • An Empirical Study on Impact of Web on CRM with Special Reference to E-Tailing in Uttar Pradesh

Abstract Views: 251  |  PDF Views: 3

Authors

Manish Kumar Srivastava
Sri Ramswaroop Memorial College of Engg. and Management, Lucknow (UP), India

Abstract


The Web is being viewed as a technique and place to enhance customer relationship. In this paper we tried to develop a model to analyze the web characteristics that help in building customer relationships management and then used this model to examine consumer relationship building mechanisms in online e-tailing.

Keywords


Online Retailing, Relationship Intentions, Trust, Switching Costs, SEM.