International Journal of Commerce & Business Management

Shreya Amarapurkar ¹, C. Murthy ¹

Affiliations
1 Department of Agribusiness Management, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), IN

Abstract

In recent years there has been growing recognition among the development community of the role of poultry. Production is accelerating at the pace of poverty reduction and reaching out to the poorest of the poor. There is also growing evidence to demonstrate the role of poultry marketing in enhancing the food and nutrition security or the poorest households and in the promotion of gender equality. At the same time, the market and production context of poultry production has been changing rapidly over the last the decades. This paper argues that the satisfaction level and problems of poultry farm owners towards production and marketing of poultry products. Based on a review of available evidence, the paper includes that it is production and marketing level to continue to promote poultry to contribute towards poultry farm owners and livelihood support but concerted efforts must be made to find organizational solutions to minimize public health risks and government provide appropriate extension support on issues like disease prevention, predation, improving hatchability, etc. Unfortunately most government extension programmes in the developing countries are not oriented towards addressing the needs of poor advice to poultry farmers.

Keywords

Technical Guidance, Price Fluctuations, Shrinkage Losses Litter Material, Commercial Broiler.

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Shreya Amarapurkar ¹, Basavaraj Banakar ²

Affiliations
1 Department of Agribusiness Management, College of Agriculture, University of Agricultural Sciences, Dharwad (Karnataka), IN
2 Department of Agribusiness Management, University of Agricultural Sciences, Dharwad (Karnataka), IN

Abstract

Millets are ancient Super grains and the reservoirs of nutrition for a better health. Millets are the important food and fodder crops in semi-arid regions and are predominantly gaining more importance in a world in the recent years. Foxtail millet is one of the important minor millet, it has higher quantities of protein, fat and fibre compared to other major cereals. It is also a rich source of calcium and iron. The amino acid profile is balanced and the dietary fibre content is very high compared to other major cereals. The higher quantity of dietary fibre is helpful in the management of diabetes. These properties of the foxtail millet made the present consumers attracted towards the consumption of millets. The Consumer behaviour as an area for exploration as always been interesting and important due to rapidly changing consumers’ taste and preferences, perception, attributes etc. The major factors considered while purchasing millet products were it was consumed as staple food by default. Seasonal consumption was more i.e., during festival season and malt consumption was more during the summer season. Nutritional content was another factor which is influencing the purchaser because of the health consciousness of the consumers and they had some awareness about the nutritional benefits. Most of the consumers purchase the millet products on monthly basis and remaining purchase them fortnightly or whenever needed.

Keywords

Millets, Consumer Preference, Perception, Fibre.

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