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Praveena, S.
- Work Autonomy and Performance Appraisal System of Sugar Mill Employees in Tamil Nadu
Abstract Views :268 |
PDF Views:0
Authors
S. Praveena
1,
K. Mahendran
1
Affiliations
1 Department of Agricultural and Rural Management, Central Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., IN
1 Department of Agricultural and Rural Management, Central Agricultural and Rural Development Studies, Tamil Nadu Agricultural University, Coimbatore, T.N., IN
Source
International Journal of Commerce & Business Management, Vol 6, No 1 (2013), Pagination: 23-27Abstract
This study focuses on the work autonomy and performance appraisal system of the sugar mill employees in Tamil Nadu. Two mills from each public, private and co-operative were selected for the study. A sample of 15 employees from each mill was taken for the study. The tools of analysis used in the study were percentage analysis, Garrett ranking and factor analysis. Factor analysis was used to find out the important factors influencing work autonomy of the employees. Garrett ranking was used for the opinion about the performance appraisal system among the employees. The findings revealed that most of the private sector employees were satisfied with the performance appraisal system. In public and co-operative sector, employees were dissatisfied with the performance appraisal system.Keywords
Factor Analysis, Performance Appraisal, Work Autonomy, Job Satisfaction- Brand Preference of Farmers and Dealers towards Bt Cotton Hybrid Seeds in Guntur District of Andhra Pradesh
Abstract Views :280 |
PDF Views:0
Authors
Affiliations
1 Department of Agriculture and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
1 Department of Agriculture and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
Source
International Journal of Commerce & Business Management, Vol 10, No 2 (2017), Pagination: 83-88Abstract
Cotton is considered to be an important cash crop in the agrarian economy of India. India is the second largest exporter of cotton after China with an annual export of 7.5 billion US dollars. India is the only country to grow all the four species of cultivated cotton. Due to various factors, the productivity of cotton is very low in the country when compared to the world average productivity. Brand preference in hybrid seeds is one of the factors that directly affects the farmers and influences the productivity of cotton. The present study focuses on the Brand preference of farmers and dealers towards the bt cotton hybrid seeds. Totally 50 farmers and 20 dealers were selected by simple random sampling method. Percentage analysis, Garrett ranking and Standard deviation were used for the analysis of the study. From the results it could be concluded that most of the farmers well aware about the Bt cotton in the study area. Major share of the sample farmer respondents were old aged persons and they are illiterates. Moreover, a majority of the dealers are above the age group of 50 years and well experienced in the marketing of seeds. Cost of seeds and influence of dealers are the main factors influencing the purchase of the hybrid seeds.Keywords
Awareness, Brand Preference, Cotton, Constraints, Market Share.References
- Geeta (2015). Brand preference of packed milk – A study of urban consumers in Rohtak district. Internat. J. Enhanced Res. Mgmt. & Computer Applications, 4(6) : 29-35.
- Kumaresh, K. and Praveena, S. (2012). Farmer’s attitude and brand preference of bio inputs with special reference to bio fungicide in Erode district of Tamil Nadu. Internat. J. Com. & Bus. Mgmt., 5(2): 190-196.
- Shiva Kumar, M.P. (2014). Brand preference and buying decision- A study with reference to organized Indian edible oil brands. African J. Mktg. Mgmt., 6(2): 17-26
- Sivasankaran, S. and Sivanesan, R. (2013). Brand preference of packed milk-comparative study on rural and urban consumers in Kanyakumari district. Internat. J. Bus. & Mgmt. Invention, 2(7): 23-35.
- Velavan, C., Naveen Kumar, S. and Varadha Raj, S. (2015). A study on brand preference and brand swithing behaviour of Bt cotton farmers in Andhra Pradesh. Indian J. Mktg., 45 (11) : 17-28.
- A Study on Demand Analysis of Farm Machineries and Equipments in Nilgiris District
Abstract Views :302 |
PDF Views:0
Authors
Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore (T.N.), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 1 (2018), Pagination: 59-68Abstract
This study was undertaken with an overall objective of assessing the demand for farm machineries and equipments in Nilgiris district of Tamil Nadu. Atotal of 180 farmers were selected from the different taluks of Nilgiris for the study. Both primary and secondary data were collected and utilized for the study. Majority of the sample respondents were middle aged, educated and experienced in farming. Majority of the sample farmers did not own any farm machineries and aware on farm machineries and equipments through Government institutions. The utilization of farm machineries and equipments for cole crops and plantation crops were found that it was used for various field operations like, field preparation, earthing up and weeding, plant protection, irrigation and harvesting. Tractors and power tillers were mostly used for land preparation by the sample farmers. The sample dealers were middle aged, had better educational status and well experienced in retailing. All the sample dealers were sole proprietors and deal with products like seeds, fertilizers, farm equipments and pesticides. Methods of promotion followed by the sample farmers were mainly by using phamplets, field demonstrations, stalls and exhibitions. Farmer’s preference and brand image were the major factors influencing the brand preference of the sample dealers.Keywords
Farm Machineries, Farm Mechanization, Farm Equipments, Probit.References
- Muhammad Aamir Iqbal, Asif Iqbal, Sher Afzal, Nadeem Akbar, Rana Nadeem Abbas and Khan, Haroon Zaman (2015). Agricultural mechanization status and future prospects. Am-Euras. J. Agric.& Environ Sci.,15 (1): 122-128.
- Sharma, Prabhu (2007). Assesing the market potential of tractors for john deere equipments Pvt. Ltd in Pollachi Taluk of Coimbatore district. M.B.A. Thesis, Tamil Nadu Agricultural University, Coimbatore, T.N. (India).
- Singh, Gajendra (2004).Relationship between mechanization and agricultural productivity in various parts of India. AMA, 32(2) : 68-76.
- Singh, S.P., Singh,R.S. and Singh, Surendra (2011). Sale trend of tractors and farm power availability in India. Agric. Engg. Today, 35(2) : 25-35.
- Singh, Sukhbir (2014). Farm mechanization in hills of Uttarakhand, India: A Review. Agric. Sustain. Develop., 2(1) : 65-70.
- Singh, Surendra, Singh, S.P. and Singh,R.S. (2010). Farm power availability and agriculture production scenario in India. Agric. Engg. Today, 34(1): 3-17.
- Tyagi, K.K., Singh, Jagbir, Kher, K.K. and Jain,V.K. (2010). Status and projection of agricultural implements and machinery in India. Agric. Engg. Today, 34 (4) : 5-14.
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