International Journal of Commerce & Business Management

R. Ravikumar ¹, S. D. Sivakumar ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, T.N., IN

Abstract

Finance is a critical input for crop production. It has greater influence on timely availability of farm inputs and adoption modern crop production technologies at farm level. Frequent inflow and outflow of finance in crop production make farm financial management as complex one. This unique nature of farm financial management calls for farmer to act as an entrepreneur. Being an farm entrepreneur, the farmer should have enough financial literacy for effective financial management. In this context, a study was conducted to assess the financial literacy of jasmine farmers as jasmine is the crop which requires frequent cash inflow and outflow. Standardized knowledge test was employed to assess the financial literacy of farmers. For that, 100 farmers from Erode district and 100 famers from Madurai district were surveyed. It was concluded that, Erode farmers has high financial literacy than Madurai farmers as they have gained some knowledge through training programmes.

Keywords

Financial Literacy, Naip, Knowledge Test And Financial Management

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R. Ravikumar ¹, P. Paramasivam ¹

Affiliations
1 Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, T.N., IN

Abstract

Land is a finite natural national resource, directly link with all economic development activities especially agricultural production highly depend upon large scale of land due to inefficiency in production. India is a land scarce country where per capita cultivated land is only around 0.15 ha (Planning Commission 2011). Agricultural land conversion is a process by which land is changed from agricultural purposes to urban and industrial uses. The study was conducted to identify the factors influence of land sale among the respondents in western zone of Tamilnadu. The findings revealed, self occupation, progeny occupation and presence of business and community organization in the locality most significant factors influence on land sales.

Keywords

Land Sale, Factors Influences, Self-occupation

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R. Ravikumar ¹, P. Paramasivam ¹

Affiliations
1 Department of Agricultural Economics, Tamil Nadu Agricultural University, Coimbatore, T.N., IN

Abstract

Land is a finite natural national resource, directly link with all economic development activities and especially agricultural production highly depends upon large scale of land due to inefficiency in production. India is a land scarce country where per capita cultivated land is only around 0.15 ha (Planning Commission 2011). Agricultural land conversion is a process by which land is changed from agricultural purposes to urban and industrial uses. The study was conducted to identify the factors influencing the willingness of conversion among the farm households in Western zone of Tamil Nadu. From the results it was observed that the market value of land positively influenced the willingness of land conversion and farm productive value and assurance of irrigation reduced the willingness of land conversion.

Keywords

Agricultural Land Conversion, Influencing Factors, Socio-environment

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R. Ravikumar ¹, A. Rajesh ¹

Affiliations
1 School of Management Studies, Bannari Amman Institute of Technology, Anna University, Sathyamangalam (T.N.), IN

Abstract

The value added services not only helps a bank to reduce costs but also helps it to retain its valuable customers. As far as customers are concerned, this facility enables the customer to bank anywhere, at any time and in any condition. Creation of Value Added Service facilities involve very huge investment; in order to improve the operational efficiency of these facilities the banks should encourage the usage of value added services among the customers. In this context a study was undertaken to understand the awareness and adoption of Value Added Service among the customers by analysing data collected from 80 sample respondents through personal interview method using Percentage analysis, RBQ, Chi-square test and Probit analysis. The results of the study revealed that majority of customers, who aware of value added services were young, graduated and most of them were self-employed. Education, monthly income and occupational status were positively influenced the awareness level of value added services. Time saving and comport in using the technology was the important factors influenced the adoption of value added services.

Keywords

Adoption, Awareness, RBQ, Value Added Services.

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R. Ravikumar ¹, A. Rajesh ¹

Affiliations
1 School of Management Studies, Bannari Amman Institute of Technology, Anna University, SATHYAMANGALAM (T.N.), IN

Abstract

Marigold gained popularity amongst farmer and flower dealers on account of its easy culture, wide adaptability, attractive colour, shape, size and good keeping quality. Lack of technical know-how of scientific flower cultivation among the growers and high level of postharvest losses, lack of awareness on market opportunities, lack of timely and precise price information were the major missing links in the marigold value chain in India. To address all those missing links in the marigold value chain Tamil Nadu Agricultural University (TNAU), proposed a project entitled 'Value chain on flowers for domestic and export markets' to the NAIP, with the aim of contributing to the promotion of the nation's floriculture industry. The project period is September 2008 to June 2012 and it is operated in the Department of Floriculture and Landscaping. R. Rangasamy one of the farmer in the project area, marigold is the major source of income for his family and his livelihood depends mainly on the marigold farming. Since, he is having ten years of experience in marigold farming he says that over the year the yield marigold was reduced to 4-5 tonnes per acre due to indiscriminate use of pesticide, fungicides and fertilizer. Before NAIP intervention he received very low price (Rs. 2-3 per kg.) due to exploiting nature of market channel. After NAIP intervention the farmer undergone different training programs related to production, post-harvest and marketing aspects and adopted most of the technologies recommended by the NAIP scientist. Because of the adoption of advanced technologies he got the yield of 10-13 tonnes per acre. The farmer received daily price information through the cell phone that was disseminated by the NAIP scientists based on which he is able to get correct price from the buyer in the market. The farmer was entered into the contract farming with AVT natural Pvt. Ltd. who buys the marigold for xanthophylls extraction. Under this arrangement the farmer gets assured price of Rs. 6 per kg. of marigold, timely inputs and consultancy services from the company. Now the farmer was reaping the benefit of Rs. 2-3 per kg. as net profit from the Marigold farming due to intervention of NAIP.

Keywords

NAIP, Value Chain, Technology Adoption, Contract Farming.

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R. Ravikumar ¹, David Winster Praveenraj ¹

Affiliations
1 School of Management Studies, Bannari Amman Institute of Technology, Anna University, SATHYAMANGALAM (T.N.), IN

Abstract

This paper explores the usage of farmyard manure (FYM) and its impact on paddy yield under different soil conditions in Tamil Nadu, using farming households' three-year rotating panel data from 1993 to 2003. Estimated yield functions reveal that, direct impact of FYM application did not exists in paddy cultivation. Meanwhile, an indirect impact through an increase in the marginal product of chemical fertilizer is observed especially under low inherent soil fertility status. Reflecting the existence of the benefit of FYM application, our factor demand estimation showed that farmers react to FYM price change actively. This means that, reduction in FYM price contributed to the productivity improvement.

Keywords

Rice, Farm Yard Manure (FYM), Productivity.

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